Results 101 to 110 of about 86,183 (295)
Business Strategy and the Environment, EarlyView.ABSTRACT Corporate sustainability has become a central concern for business stakeholders, yet little is known about how premium product strategies shape firms' sustainability orientations and performance. Drawing on stakeholder theory, this study examines whether pursuing premium products is associated with firms' adoption of environmental and economic
Jaewook Kim +4 more
wiley +1 more source
Consumer rapport to luxury : Analyzing complex and ambivalent attitudes [PDF]
The very nature of luxury goods, the variety of consumption situations and the everlasting philosophical debate over luxury lead to particularly complex and ambivalent consumer attitudes, as evidenced by a first study based on the content analysis of in ...
DUBOIS, Bernard +2 more
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The antecedents and consequences of brand commitment towards luxury brand buying behaviour: A study of mainland China [PDF]
, 2014 Over the last 30 years, China has moved to establish itself as a global economic superpower. This has contributed to the Chinese luxury market becoming one of the largest emerging markets on the world stage in the last two decades. However, the market is
Li, Ning
core
Circular Economy Disclosure in Europe's Automotive Sector: An Analysis of Reporting Patterns
Business Strategy and the Environment, EarlyView.ABSTRACT According to the European Circular Economy Action Plan, the automotive industry plays a key role in Europe's transition to a circular economy (CE). Industry‐specific legislation and upcoming reporting guidelines raise the question of the current CE implementation level, which is still an underexplored research field.
Johannes Bauer +2 more
wiley +1 more source
The effect of advertising on brand attitudes and perceived brand value: the case of South African township youth luxury brand choices. [PDF]
African Journal of Hospitality, Tourism and Leisure, 2017 The purpose of the study was to investigate the effect of advertising on brand attitudes and perceived brand value. A field study was conducted in four South African townships namely, Alexandra, Soweto, Kagiso and Vosloorus in the Gauteng Province, where
Khensane Nkomo +2 more
doaj
What Counts as Educational Innovation in Clinical Anatomy?
Clinical Anatomy, EarlyView.ABSTRACT Clinical anatomy has become a prominent setting for educational innovation because it links anatomical science with diagnostic imaging, procedural practice, surgery, simulation, and patient safety. However, the term innovation is used inconsistently.
Juan A. Sanchis‐Gimeno +2 more
wiley +1 more source
The Communication of Luxury: A Semiotic Analysis of a Luxury Brand’s Perfume Commercial [PDF]
Polish Journal of English Studies, 2018 This study explores the mode of communication of luxury in the case of Chanel. It includes a review of theories regarding the cultural concept of luxury.
Brygida Hurek
doaj
The impact of step-down line extension on consumer-brand relationships: A risky strategy for luxury brands [PDF]
This paper analyzes the role of the brand concept (luxury vs. non-luxury) in the impact of step-down line extension on consumer-brand relationships. A before-and-after pseudo-experimental study conducted on the Internet among BMW and Peugeot buyers shows
E. Roux, P. Valette-Florence, F. Magnoni
core
Journal of Consumer Behaviour, Volume 24, Issue 2, Page 655-672, March 2025.ABSTRACT Consumers' increasing environmental concerns are prompting a shift in fashion consumption, fueling the remarkable growth of the second‐hand market. Over the last decade, this trend has spurred the emergence of a plethora of online platforms dedicated to the resale of pre‐loved fashion items.
Gabriele Murtas, Giuseppe Pedeliento
wiley +1 more source