Results 121 to 130 of about 469,930 (301)
Portal web inmobiliario Luxury Properties con posicionamiento SEO [PDF]
, 2008 Este documento explica la metodología de trabajo utilizada durante el desarrollo de este proyecto. El resultado obtenido ha sido un producto que forma parte del portal web Luxury Porperties.
César Galobardes, Eduardo +3 more
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Dynamic Evolution and Transformative Trends in the Consumer Market: A Technology Paradox Perspective
Psychology &Marketing, EarlyView.ABSTRACT The consumer market is defined by tensions arising from the clash between technological advancement and consumer psychology. Current research lacks a unifying framework to explain these contradictions. Addressing this gap, we introduce a conceptual model based on technology paradox theory, which maps the dynamic process from antecedents ...
Chanaka Jayawardhena +3 more
wiley +1 more source
Understanding the role of attitude components in co-branding: an application to high-tech, luxury co-branded products [PDF]
This study addresses co-branding between firms belonging to unrelated value chains –high-tech products and luxury brands (HLCPs) – to explore how consumers? attitude drive the success of HLCPs.
Alberto Maydeu Olivares +3 more
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Psychology &Marketing, EarlyView.ABSTRACT AI‐driven personalization now structures search, recommendation, pricing, and service across the consumer journey, heightening a core dilemma: maximizing relevance and efficiency without compromising autonomy and trust. This article advances a capability‐based account of responsible personalization.
Yu‐Ming Hsu
wiley +1 more source
Luxury of Traditional Architecture: Emergence of Hanoks as Luxury Housing
BuildingsThis study explores the recent emergence of traditional Korean houses and hanoks as markers of cultural capital in Seoul, South Korea. While the ownership of detached houses itself can be a symbol of wealth in Seoul, traditional-style houses have become ...
Jieheerah Yun
doaj +1 more source
The democratization of luxury and its impact on the image of luxury brands [PDF]
, 2017 The market for luxury handbags has considerably changed over the last 20 years. It is our hypothesis here that the market of luxury handbags has gone through a phenomenon of democratization.
Burri, Chrystelle, Connerton, Timothy
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Customer Experience: Heterogeneity Insights From Meta‐Analytic Synthesis
Psychology &Marketing, EarlyView.ABSTRACT Overlooking heterogeneity (variability) in customer experience (CX) can lead to incomplete theoretical insights and suboptimal managerial decisions. To address this issue, this article reviews the causes of heterogeneity in extant meta‐analyses of CX research (n: 91).
Wagner Junior Ladeira +5 more
wiley +1 more source
Psychology &Marketing, EarlyView.ABSTRACT In mobile game advertising, failure‐depicting advertisements, which intentionally showcase unsuccessful gameplay scenarios, have emerged as an unexpectedly effective promotional strategy. This study examines the psychological mechanisms underlying the effectiveness of fail advertisements, with particular attention to the emotional response of ...
Moon Joonhyun +3 more
wiley +1 more source
Innovation in Rural Nonprofits: Which Organizational Capacities Matter Most?
Nonprofit Management and Leadership, EarlyView.ABSTRACT This research note draws on theory and empirical research from the broader fields of management, organizational capacity, and innovation to examine how specific organizational capacities relate to innovation in a sample of 107 rural nonprofit organizations in a Southeastern U.S. state.
Kristina Jaskyte +2 more
wiley +1 more source