Millennials' Hybrid Consumer Identities: Balancing Consumer Ethnocentrism
ABSTRACT While consumer ethnocentrism has been widely examined, little is known about how consumers manage the persistent gap between ethnocentric attitudes and everyday purchasing behavior. Drawing on balance theory (Heider 1958), this study conceptualizes consumer ethnocentrism as a situationally activated balancing process rather than a stable ...
Barbora Vaculová, Clarinda Jansberg
wiley +1 more source
A four-factor model of consumption values in a multicultural society: Measurement invariance and the duality of materialism and frugality in Qatar. [PDF]
Al-Ibrahim H +2 more
europepmc +1 more source
ABSTRACT Despite the rise of circular fashion, buying brand‐new garments remains the societal norm. This research identifies a cognitive bias hindering sustainable consumption: identity misforecasting, by which consumers mispredict how much a brand‐new purchase will enhance their identity.
Olaya Moldes +2 more
wiley +1 more source
Coming to Terms: The Mechanisms of Overplus and Luxury Phosphorus Uptake for Polyphosphate Storage in Microalgae and Yeast. [PDF]
Plouviez M +7 more
europepmc +1 more source
Rooted in Responsibility: How Evolutionary Cues Influence Green Consumption?
ABSTRACT Growing concerns about sustainable consumption have prompted marketers to identify drivers of consumers' green decision‐making, yet limited research has explored the effect of evolutionary cues on green consumption. Drawing on evolutionary psychology and regulatory focus theory, this research examines whether long‐term (vs. short‐term) partner
Yee Qin Lee +3 more
wiley +1 more source
Reconciliation in the context of communities in crisis. [PDF]
Batal M +14 more
europepmc +1 more source
How and Under What Conditions Self‐Conscious Emotions Influence Word of Mouth and Decisions to Buy
ABSTRACT Shame and pride are two self‐conscious consumer emotions that govern social behavior and can be effective gate‐ways for managerial influence. Conditions producing shame and pride are manipulated to explain how criticisms/disapproval and compliments/praise, respectively, lead to word of mouth communications and decisions to buy.
Mateus Manfrin Artêncio +3 more
wiley +1 more source
Vulgar things: Moral dilemmas of luxury consumption in an unequal society. [PDF]
Huigen B.
europepmc +1 more source
The Contextual Autonomy Principle: When and Why Social Service Robots Are Perceived as Ethical
ABSTRACT As social service robots move into both public and private settings, perceived ethicality becomes a key condition of adoption. We propose that the same robotic capability can acquire different ethical meanings depending on context, governance form, and social presence. Across three studies, we show that restaurant (vs.
Lars Meyer‐Waarden, Julien Cloarec
wiley +1 more source

