Results 1 to 10 of about 10,612,976 (358)
Role of Social Media Marketing Activities in Influencing Customer Intentions: A Perspective of a New Emerging Era. [PDF]
Front Psychol, 2021 The aim of this study is to explore social media marketing activities (SMMAs) and their impact on consumer intentions (continuance, participate, and purchase). This study also analyzes the mediating roles of social identification and satisfaction.
Jamil K +5 more
europepmc +2 more sources
Role of social media marketing activities in China's e-commerce industry: A stimulus organism response theory context. [PDF]
Front Psychol, 2022 Social media marketing has become one of the most significant growth paths for many businesses in today’s world. However, many companies are still unclear about using social media marketing to get their advantages, particularly in an e-commerce ...
Sohaib M, Safeer AA, Majeed A.
europepmc +2 more sources
Sustainable customer retention through social media marketing activities using hybrid SEM-neural network approach. [PDF]
PLoS One, 2022 Social media has changed the marketing phenomenon, as firms use social media to inform, impress, and retain the existing consumers. Social media marketing empowers business firms to generate perceived brand equity activities and build the notion among ...
Yang Q +4 more
europepmc +2 more sources
Open Marketing: Conceptualizing external parties’ strategic marketing activities [PDF]
Technology Innovation Management Review, 2020 Open marketing as conceptualized in this paper refers to how external parties take part in strategic, integrative marketing activities. To distinguish this more recent trend in marketing from traditional meanings of marketing, the paper provides a ...
Christina Öberg
doaj +2 more sources
Active Labor Market Policies [PDF]
SSRN Electronic Journal, 2016 Active labor market policies are massively used with the objective being to improve labor market outcomes of individuals out of work. Many observational evaluation studies have been published. In this review, we critically assess policy effectiveness. We emphasize insights from recent randomized controlled trials. In addition, we examine policy effects
Van den Berg, Gerard, Crepon, Bruno
+6 more sources
Journal of Consumer Behaviour, 2023 Brands are moving towards the Metaverse (3D immersive virtual spaces), where the growth of intangible products and nonfungible tokens (NFTs) are evolving into a new type of hybrid experience for the users.
Vikas Arya +3 more
semanticscholar +1 more source
International Journal of Data and Network Science, 2023 Web 2.0, focusing on user involvement and cooperation, is vital for online marketing. To succeed in such a cutthroat industry, every online business must place a premium on earning and retaining clients' trust and loyalty in the digital realm.
Bui Thanh Khoa, T. Huynh
semanticscholar +1 more source
Sustainability, 2023 Recently, social media marketing has become an effective tool for restaurants to gain visibility, increase customer engagement, and boost sales. Through social media marketing activities (SMMAs) including customization (CUST), entertainment (ENTR ...
Ashraf Mohamed Anas +7 more
semanticscholar +1 more source
Information Systems Frontiers, 2022 This research aims to investigate the impact of social media marketing activities (SMMa) on brand loyalty directly and through mediating variables community engagement and lovemark.
A. Fetais +3 more
semanticscholar +1 more source
Prospects for the market turnover of agricultural land in Ukraine [PDF]
Problems and Perspectives in Management, 2017 The problems of organizing the functioning of the land market in Ukraine remain unregulated. Gradually, they have moved from the economic plane to the political one, thereby exacerbating social tensions in the society. The current state of land relations
Mykola Koroteyev +4 more
doaj +1 more source