Results 1 to 10 of about 10,278,723 (245)
Role of Social Media Marketing Activities in Influencing Customer Intentions: A Perspective of a New Emerging Era. [PDF]
Front Psychol, 2021 The aim of this study is to explore social media marketing activities (SMMAs) and their impact on consumer intentions (continuance, participate, and purchase). This study also analyzes the mediating roles of social identification and satisfaction.
Jamil K +5 more
europepmc +2 more sources
Role of social media marketing activities in China's e-commerce industry: A stimulus organism response theory context. [PDF]
Front Psychol, 2022 Social media marketing has become one of the most significant growth paths for many businesses in today’s world. However, many companies are still unclear about using social media marketing to get their advantages, particularly in an e-commerce ...
Sohaib M, Safeer AA, Majeed A.
europepmc +2 more sources
Sustainable customer retention through social media marketing activities using hybrid SEM-neural network approach. [PDF]
PLoS One, 2022 Social media has changed the marketing phenomenon, as firms use social media to inform, impress, and retain the existing consumers. Social media marketing empowers business firms to generate perceived brand equity activities and build the notion among ...
Yang Q +4 more
europepmc +2 more sources
QUANTITATIVE EVALUATION OF ENTERPRISE MARKETING ACTIVITIES
Journal of Business Economics and Management, 2013 The growing competition on the international markets means that the importance of enterprise marketing activities is increasing. However, the attention paid to theoretical and practical marketing problems by enterprises is insufficient. This particularly refers to the analysis of marketing strategy effectiveness.
Ginevičius, Romualdas +2 more
openaire +8 more sources
Internet of things support for marketing activities [PDF]
Journal of Strategic Marketing, 2018 Internet-enabled consumer devices are to be developed by the manufacturers. In this article, we examine how the Internet of things (IoT) can support marketing activities, including customer relationship management, business intelligence, and product ...
M. Taylor, D. Reilly, C. Wren
semanticscholar +2 more sources
Journal of Consumer Behaviour, 2023 Brands are moving towards the Metaverse (3D immersive virtual spaces), where the growth of intangible products and nonfungible tokens (NFTs) are evolving into a new type of hybrid experience for the users.
Vikas Arya +3 more
semanticscholar +1 more source
International Journal of Data and Network Science, 2023 Web 2.0, focusing on user involvement and cooperation, is vital for online marketing. To succeed in such a cutthroat industry, every online business must place a premium on earning and retaining clients' trust and loyalty in the digital realm.
Bui Thanh Khoa, T. Huynh
semanticscholar +1 more source
Social media marketing activities and tourists’ purchase intention
International Journal of Data and Network Science, 2023 This study aims to examine the influence of brand image as a mediator between social media marketing activity and tourist intentions to visit tourist sites in Jordan.
M. Alsoud +5 more
semanticscholar +1 more source
The impact of digitalization on marketing activities in manufacturing companies
The TQM Journal, 2023 PurposeThe purpose of the paper is to present an empirical study that examines the impact of digitalization on informative, strategic and operational marketing activities in manufacturing companies from the entrepreneurial perspective.Design/methodology ...
Emanuela Conti +2 more
semanticscholar +1 more source
Information Systems Frontiers, 2022 This research aims to investigate the impact of social media marketing activities (SMMa) on brand loyalty directly and through mediating variables community engagement and lovemark.
A. Fetais +3 more
semanticscholar +1 more source