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QUANTITATIVE EVALUATION OF ENTERPRISE MARKETING ACTIVITIES
Journal of Business Economics and Management, 2013 The growing competition on the international markets means that the importance of enterprise marketing activities is increasing. However, the attention paid to theoretical and practical marketing problems by enterprises is insufficient. This particularly refers to the analysis of marketing strategy effectiveness.
Ginevičius, Romualdas +2 more
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Market Integration and Strike Activity [PDF]
SSRN Electronic Journal, 2005 We consider a two-country model of wage determination with private information in unionized, imperfectly competitive, industries. We investigate the effects of opening up markets to trade as well as of further market integration on the negotiated wage and the maximum delay in reaching an agreement.
Vincent Vannetelbosch +2 more
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FEATURES OF MARKETING ACTIVITIES IN THE SERVICE MARKET
Social Economics, 2023 The article discusses the essence and distinctive features of marketing activities of an enterprise operating in the service sector, demonstrates the need to study its specifics, as well as analyze the marketing tools used. Marketing is a system of organizing and managing the production and sales work of an enterprise, analyzing the market in order to ...
Anastasiia Kovalenko +2 more
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Active Labor Market Policies [PDF]
SSRN Electronic Journal, 2016 Active labor market policies are massively used with the objective being to improve labor market outcomes of individuals out of work. Many observational evaluation studies have been published. In this review, we critically assess policy effectiveness. We emphasize insights from recent randomized controlled trials. In addition, we examine policy effects
Van den Berg, Gerard, Crepon, Bruno
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On Market Activity and the Value of Money [PDF]
Journal of Money, Credit, and Banking, 2006 In a random-matching monetary economy, efficient and inefficient sellers choose between home or market production. Since inefficient sellers bargain up their prices, two equilibria may existNwith high or low market participationN depending on extent of heterogeneity and frictions.
Filip Vesely +2 more
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PENGARUH AKTIVITAS PEMASARAN MEDIA SOSIAL TERHADAP LOYALITAS BRAND YANG DIMEDIASI EKUITAS BRAND DAN KEPERCAYAAN BRAND PADA PELANGGAN INDIHOME SURABAYA [PDF]
, 2023 Penelitian ini bertujuan untuk menganalisa pengaruh social media marketing activities terhadap loyalitas brand yang dimediasi ekuitas brand dan kepercayaan brand pada pelanggan Indihome Surabaya. Teknik pengambilan sampel menggunakan probability sampling
MAZIDAH, FIRLI LAILATUL
core
Compulsion in Active Labour Market Programs [PDF]
SSRN Electronic Journal, 2007 This paper examines compulsion in active labour market programmes (ALMP). When an unemployed worker has to participate in a programme in order to remain eligible for benefits there are two seperate effects. First, there is the treatment effect, i.e. the programme makes the worker more attractive for a potential employer or makes search more efficient ...
C Jan, van Ours, van Ours
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Should Marketing Managers Be Concerned about Attitudes towards Marketing and Consumerism in New Zealand: A Longitudinal View [PDF]
, 2003 New Zealand has gone through a radical metamorphosis since free market economics were introduced in the mid-1980s. Marketing managers are particularly interested in the views of consumers about issues dealing with marketing activities.
Durvasula, Srinivas +2 more
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From physical marketing to web marketing [PDF]
, 2002 Reviews the criticism of the 4P marketing mix framework as the basis of traditional and virtual marketing planning. Argues that the customary marketing management approach, based on the popular marketing mix 4Ps paradigm, is inadequate in the case of ...
Constantinides, Efthymios
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Underground activities and labour market performance [PDF]
International Tax and Public Finance, 2018 We build a general equilibrium search and matching model with an informal sector. We consider the impact of traditional policy instruments discussed in the tax evasion literature, such as changes in the tax and punishment system and the employment protection legislation, as well as the impact of concealment costs, on labour market outcomes.
Larsen, Birthe, Kolm, Ann-Sofie
openaire +8 more sources