Results 271 to 280 of about 468,283 (304)

Innovation Orientation, Marketing Capability, Dynamic Capability, and Performance

2021
Bahrun Borahima, Noermijati Noermijati, Djumilah Hadiwidjojo, Ainur Rofiq   +3 more
openaire   +1 more source

Fuzzy-set Qualitative Comparative Analysis (fsQCA): Guidelines for research practice in Information Systems and marketing

International Journal of Information Management, 2021
Ilias O Pappas, Arch G Woodside
exaly  

Enhancing marketing capabilities using blockchain

AIP Conference Proceedings, 2022
Priyanka Doshi, Ragav Sandhane
openaire   +1 more source

The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy

Journal of Business Research, 2020
Hongwei He
exaly  

Marketing capabilities in exporting companies

2017
The export marketing literature has demonstrated that marketing capabilities are key drivers of export market effectiveness. However, researchers highlight the need to understand better the antecedents that may influence the development of marketing capabilities in export markets. Drawing on the resource-based view, this study investigates the way that
Vicente, Margarida, Seabra, Cláudia, Antunes, Maria José   +2 more
openaire   +1 more source

Marketing capabilities of the Internet

2000
Druga polovica dvadesetog stoljeća nedvojbeno je obilježena informatičkom revolucijom. Povećanje procesorske snage uz istodobno smanjenje cijena dovelo je zadnjih nekoliko godina računala u domove i poduzeća širom svijeta. No, situacija u Hrvatskoj u tom pogledu nije zadovoljavajuća.
openaire  

MARKETING CAPABILITIES FOR INTERNATIONALIZATION

International Journal of Business Strategy, 2018
openaire   +1 more source

INV Market Entry:Legitimation and Capability

2018
This paper explores external and internal critical incidents that shape the emergence of new forms and ways of organizing in a new venture that was launched in an emerging market by an international new non-for-profit organization. The paper responds to extant criticism that most of the knowledge about the internal organization of firms comes from the ...
openaire   +2 more sources

An assessment of the use of partial least squares structural equation modeling in marketing research

Journal of the Academy of Marketing Science, 2011
Marko Sarstedt, Christian M Ringle, Jeannette A Mena   +2 more
exaly  

How artificial intelligence will change the future of marketing

Journal of the Academy of Marketing Science, 2019
Thomas Davenport, Abhijit Guha, Dhruv Grewal   +2 more
exaly