Results 21 to 30 of about 468,283 (304)
Marketing Capabilities of Early Internationalising Firms
Management, 2022 Research Question: The topic of this study is marketing capabilities of early internationalising firms from Serbia. Motivation: As marketing perspective was found to be important for understanding the early internationalisation phenomenon, the aim of ...
Sanja Mitić, Branko Rakita
doaj +1 more source
Leadership and Marketing Capabilities in Small Businesses of Subsistence Marketplaces
SAGE Open, 2022 Small businesses are vital in developing countries. Usually, the marketplaces in the most impoverished areas are subsistence marketplaces, and small businesses are frequently created as the only form of subsistence for the entrepreneur and their family ...
Carlos M. Jardon, Xavier Martinez-Cobas
doaj +1 more source
Corporate social responsibility and its role in the impact of marketing tools on strategic marketing [PDF]
Journal of Project ManagementThis paper aims to examine the role of CSR in the impact of two marketing tools (social media and CRM) on two dimensions of strategic marketing (innovation orientation and marketing capabilities).
Ahmad Saleh Altwaijri
doaj +1 more source
Business: Theory and Practice, 2020 The importance of marketing capabilities continues to grow yet research remains concentrated in developed markets. Although several researchers provide evidence of the influence of marketing capabilities on market performance, very little of similar ...
More Chinakidzwa, Maxwell Phiri
doaj +1 more source
Mastering the complementarity between marketing mix and customer-focused capabilities to enhance new product performance [PDF]
, 2015 Purpose: This study addresses the extent that the deployment of and complementarity between marketing mix, brand management, and customer relationship management capabilities provide firms the capacity to transform their market knowledge into effective ...
Heirati, N, O'Cass, A
core +2 more sources
Internet marketing capabilities and international market growth [PDF]
International Business Review, 2016 The Internet has been shown to facilitate elements of internationalisation such as information accumulation and network opportunities. However, there is limited understanding of how the Internet combined with marketing capabilities drives international market growth.
Mathews, Shane +4 more
openaire +2 more sources
The impact of marketing change capabilities on marketing strategic change [PDF]
Decision Science LettersThis study aimed at investigating the impact of marketing change capabilities on marketing strategic change collecting data using a questionnaire from a sample consisting of executives and managers in manufacturing firms. Performing data analysis by
Abdulaziz Saleh Alrajhi
doaj +1 more source
International Marketing Review, 2023 Purpose – This study aims to conduct a thorough literature review to map current studies on international marketing capabilities (IMCs) applying dynamic capabilities view (DCV). The aim of this study is to increase the chances for more conceptual and terminological rigor in future research in this particular research area. Design/methodology/approach –
Pfajfar, Gregor +2 more
openaire +3 more sources
The influence of relational capability and marketing capabilities on the export performance of emerging market firms [PDF]
, 2017 Purpose - Drawing on the resource based view this study focuses on the influence of relational capability and marketing capabilities on export performance.
Barnes, Bradley Richard +2 more
core +1 more source
Antecedent of Innovation and Marketing Performance In Batik Industry [PDF]
, 2017 Batik is one of the important industries and the pride of Indonesia. Batik is a world cultural heritage which is originally Indonesia. In batik industry, innovation is one of the important factors that will improve marketing performance.
Farida, Naili
core +1 more source