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Marketing Capabilities of Early Internationalising Firms
Management, 2022 Research Question: The topic of this study is marketing capabilities of early internationalising firms from Serbia. Motivation: As marketing perspective was found to be important for understanding the early internationalisation phenomenon, the aim of ...
Sanja Mitić, Branko Rakita
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Corporate social responsibility and its role in the impact of marketing tools on strategic marketing [PDF]
Journal of Project ManagementThis paper aims to examine the role of CSR in the impact of two marketing tools (social media and CRM) on two dimensions of strategic marketing (innovation orientation and marketing capabilities).
Ahmad Saleh Altwaijri
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Business: Theory and Practice, 2020 The importance of marketing capabilities continues to grow yet research remains concentrated in developed markets. Although several researchers provide evidence of the influence of marketing capabilities on market performance, very little of similar ...
More Chinakidzwa, Maxwell Phiri
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The interplay between key marketing and supply chain management capabilities: The role of integrative mechanisms [PDF]
, 2017 Purpose: This paper identifies key marketing and SCM related capabilities and explores the nature of the linkages between these specific capabilities as shaped by the integrative mechanisms adopted by firms.
Gligor, David M., Golgeci, Ismail
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The impact of marketing change capabilities on marketing strategic change [PDF]
Decision Science LettersThis study aimed at investigating the impact of marketing change capabilities on marketing strategic change collecting data using a questionnaire from a sample consisting of executives and managers in manufacturing firms. Performing data analysis by
Abdulaziz Saleh Alrajhi
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Antecedent of Innovation and Marketing Performance In Batik Industry [PDF]
, 2017 Batik is one of the important industries and the pride of Indonesia. Batik is a world cultural heritage which is originally Indonesia. In batik industry, innovation is one of the important factors that will improve marketing performance.
Farida, Naili
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Internet marketing capabilities and international market growth [PDF]
International Business Review, 2016 The Internet has been shown to facilitate elements of internationalisation such as information accumulation and network opportunities. However, there is limited understanding of how the Internet combined with marketing capabilities drives international market growth.
Mathews, Shane +4 more
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International Marketing Review, 2023 Purpose – This study aims to conduct a thorough literature review to map current studies on international marketing capabilities (IMCs) applying dynamic capabilities view (DCV). The aim of this study is to increase the chances for more conceptual and terminological rigor in future research in this particular research area. Design/methodology/approach –
Pfajfar, Gregor +2 more
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Mastering the complementarity between marketing mix and customer-focused capabilities to enhance new product performance [PDF]
, 2015 Purpose: This study addresses the extent that the deployment of and complementarity between marketing mix, brand management, and customer relationship management capabilities provide firms the capacity to transform their market knowledge into effective ...
Heirati, N, O'Cass, A
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COMPLEMENTARITY OF INFORMATION TECHNOLOGY AND MARKETING CAPABILITIES [PDF]
Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie, 2015 This paper study the relation between information technology and marketing capabilities. The interface between marketing and information technology forms the subject of numerous empirical and conceptual research.
RAUL ALEXANDRU HUȚU
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