Results 11 to 20 of about 19,661,511 (408)
Market Research and Market Design [PDF]
Advances in Theoretical Economics, 2003 We study trading models when the distribution of signals such as costs or values is not known to traders or the mechanism designer when the profit-maximizing trading procedure is designed. We present adaptive mechanisms that simultaneously elicit this information (market research) while maintaining incentive compatibility and maximizing profits when ...
Sandeep Baliga, Rakesh Vohra
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Social Media Marketing Research
IJEBD (International Journal of Entrepreneurship and Business Development), 2023 Purpose: This study aims to determine the development of research on social media marketing articles and find out how VOSviewer visualization is based on keywords and author collaboration on Scopus indexed journal articles.
Rahma Dafitri +2 more
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Meta-analysis in marketing research [PDF]
Innovative Marketing, 2017 Meta-analysis is a method that allows us to accomplish such a work by combining the results of several studies in order to make an objective synthesis following precise stages.
Georgeta-Madalina Meghisan +1 more
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Dealing with Common Method Variance in International Marketing Research
, 2021 Common method variance (CMV) is an important concern in international marketing research because presumed substantive relationships may actually be due to shared method variance.
H. Baumgartner, Bert Weijters
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The Effectiveness of Gamifi cation in the Online and Offl ine Qualitative Marketing Research
Journal of Marketing and Consumer Behaviour in Emerging Markets, 2021 Gamified market research tools help to increase respondents’ engagement and obtain more indepth results. Up till now the eff ects of gamifi cation have been tested in the offl ine environment.
Michał Ścibor-Rylski
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Studia i Materiały, 2012 At the turn of the XXth and XXIst century the importance of marketing communication in marketing activities of companies has grown considerably. The aim of the research was to estimate the importance of marketing communication in marketing policy of ...
Marek Drzazga
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Maketingu Janaru, 2019 The purpose of this special issue is to introduce several research results from JMAC marketing research projects. This issue contains five papers among 31 research projects (shown in Figure 1): “Industry Innovation and Brand-Mode Shift”, “Presence and ...
Ichiro Furukawa
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Effect of Different Plant Growth Regulators on Micropropagation of Some Pitaya Varieties
Journal of Tropical Life Science, 2022 Pitaya belongs to the family Cactaceae and the genus Hylocereus. It is essential to develop tissue culture protocols according to the appropriate variety to spread pitaya commercial production and ensure healthy sapling production ...
Taner Bozkurt +3 more
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Agricultura, 2022 The objective of the article is to highlight the necessity and vital importance of conducting applied marketing research in the field of food industry.
Mihai Octavian Naghiu
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Research in marketing strategy [PDF]
Journal of the Academy of Marketing Science, 2018 Marketing strategy is a construct that lies at the conceptual heart of the field of strategic marketing and is central to the practice of marketing. It is also the area within which many of the most pressing current challenges identified by marketers and CMOs arise.
Morgan, Neil A. +3 more
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