Results 11 to 20 of about 2,284,438 (306)
The Effectiveness of Gamifi cation in the Online and Offl ine Qualitative Marketing Research
Journal of Marketing and Consumer Behaviour in Emerging Markets, 2021 Gamified market research tools help to increase respondents’ engagement and obtain more indepth results. Up till now the eff ects of gamifi cation have been tested in the offl ine environment.
Michał Ścibor-Rylski
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IEEE Access, 2023 Currently, almost all direct marketing activities take place virtually rather than in person, weakening interpersonal skills at an alarming pace. Furthermore, businesses have been striving to sense and foster the tendency of their clients to accept a ...
Nazeeh Ghatasheh +2 more
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Web 2.0 and destination marketing: current trends and future directions [PDF]
, 2020 Over the last decade, destination marketers and Destination Marketing Organizations (DMOs) have increasingly invested in Web 2.0 technologies as a cost-effective means of promoting destinations online, in the face of drastic marketing budgets cuts ...
Mariani, Marcello
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DOES POSITIONING HAVE A PLACE IN THE MINDS OF OUR STUDENTS? [PDF]
Annals of the University of Oradea: Economic Science, 2010 Positioning is one of the most powerful marketing concepts. At the beginning, the meaning of positioning was rather limited, focusing on the concept of reputation. Then it became ”the place a brand occupies in the mind of its target audience”. Under this
Tatu Cristian Ionut +2 more
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Problemy pomiaru rezultatów działań marketingowych
Polityki Europejskie, Finanse i Marketing, 2016 Prezentowany artykuł dotyczy problemów badania efektywności działań marketingowych. W tym celu należy więc określić koszty przedsięwzięć marketingowych oraz osiągane przychody z tytułu realizacji tych przedsięwzięć.
Wojciech Grzegorczyk
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Capacity building for transnationalisation of higher education [PDF]
, 2020 Purpose – Transnationalism and transnational concept are extensively researched in many social science areas; however, transnational management and transnational marketing is relatively a less explored research domain.
Hasan, Rajibul, Shams, Riad
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Through a discourse analysis lens less darkly: illuminating how SME principals and support agency practitioners see marketing in SMEs [PDF]
, 2010 The purpose of this paper is to explain the social contructivist approach taken to uncovering clearer, deeper meaning through a recent qualitative, interpretive and subjective research study.
Copley, Paul
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Google online marketing challenge and research opportunities [PDF]
, 2009 The Google Online Marketing Challenge is an ongoing collaboration between Google and academics, to give students experiential learning. The Challenge gives student teams US$200 in AdWords, Google’s flagship advertising product, to develop online ...
Henderson, Vani +5 more
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Marketing Campaign for Sports Clubs. Case study: Archery Club Saga [PDF]
Journal of Emerging Trends in Marketing and Management, 2022 Over the years, along with the technological development and the migration of numerous activities from the offline to the online, we have come to live in a world where sedentarism prevails. In this context, now more than ever, sport has an essential role
Malina-Simona Mihalcea +2 more
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CONSUMER PREFERENCE RESEARCH IN FORMING RATIONAL COMPONENT OF REGIONAL BRANDS IN THE MEAT PRODUCT MARKET [PDF]
Техника и технология пищевых производств, 2017 Meat product market is considered to be the largest food product market possessing certain practices and significantly influencing other food markets. Conditions now prevailing in meat-packing branch market, namely import substitution policy, encourage ...
Suray N.M., Vysotskaya O.A.
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