Results 11 to 20 of about 20,420,047 (355)
Marketing research on Mobile apps: past, present and future. [PDF]
J Acad Mark Sci, 2022 We present an integrative review of existing marketing research on mobile apps, clarifying and expanding what is known around how apps shape customer experiences and value across iterative customer journeys, leading to the attainment of competitive ...
Stocchi L +4 more
europepmc +2 more sources
Generative AI in Innovation and Marketing Processes: A Roadmap of Research Opportunities
Journal of the Academy of Marketing ScienceNowadays, we are witnessing the exponential growth of Generative AI (GenAI), a group of AI models designed to produce new content. This technology is poised to revolutionize marketing research and practice.
Paola Cillo, Gaia Rubera
openalex +2 more sources
Psychology & Marketing, 2022 Munich School of Management, Ludwig‐Maximilians‐University Munich, Munich, Germany Faculty of Economics and Business Administration, Babeș‐Bolyai University, Cluj‐Napoca, Romania Mitchell College of Business, University of South Alabama, Mobile, Alabama,
M. Sarstedt +5 more
semanticscholar +1 more source
Bibliometric Analysis of Green Marketing Research from 1977 to 2020
Publ., 2021 The scientific community’s growing interest in green marketing research can be traced through the abundance of published literature on the topic. However, there is still a lack of a comprehensive and systematic research focusing on the evolution of this ...
Farida Saleem +3 more
semanticscholar +1 more source
Neuromarketing: Marketing research in the new millennium
Neuroscience Research Notes, 2021 Neuromarketing (NM) uses neuroscience tools, for example, but not limited to functional magnetic resonance imaging (fMRI) and electroencephalography (EEG) to study, explore, analyze, and explain the neural correlates of consumer’s behavior (i.e ...
Ahmed H. Alsharif +2 more
semanticscholar +1 more source
Dealing with Common Method Variance in International Marketing Research
, 2021 Common method variance (CMV) is an important concern in international marketing research because presumed substantive relationships may actually be due to shared method variance.
H. Baumgartner, Bert Weijters
semanticscholar +1 more source
Maketingu Janaru, 2019 The purpose of this special issue is to introduce several research results from JMAC marketing research projects. This issue contains five papers among 31 research projects (shown in Figure 1): “Industry Innovation and Brand-Mode Shift”, “Presence and ...
Ichiro Furukawa
doaj +1 more source
Effect of Different Plant Growth Regulators on Micropropagation of Some Pitaya Varieties
Journal of Tropical Life Science, 2022 Pitaya belongs to the family Cactaceae and the genus Hylocereus. It is essential to develop tissue culture protocols according to the appropriate variety to spread pitaya commercial production and ensure healthy sapling production ...
Taner Bozkurt +3 more
doaj +1 more source
IEEE Access, 2023 Currently, almost all direct marketing activities take place virtually rather than in person, weakening interpersonal skills at an alarming pace. Furthermore, businesses have been striving to sense and foster the tendency of their clients to accept a ...
Nazeeh Ghatasheh +2 more
doaj +1 more source
Google online marketing challenge and research opportunities [PDF]
, 2009 The Google Online Marketing Challenge is an ongoing collaboration between Google and academics, to give students experiential learning. The Challenge gives student teams US$200 in AdWords, Google’s flagship advertising product, to develop online ...
Henderson, Vani +5 more
core +3 more sources