Results 31 to 40 of about 20,712,097 (350)
Sustainability marketing: a global perspektive : a book review [PDF]
, 2015 Book review: Sustainability Marketing - A Global Perspective, Frank-Martin Belz, Ken Peattie, 2nd ed. Wiley, Chichester, West Sussex (2012). p. 336, ISBN 978-1-119-96619-7 (paperback) Frank-Martin Belz is Professor at the Technische Universität München ...
Ludorf, Sebastian +1 more
core +1 more source
Viewpoint: service marketing research priorities
, 2020 This paper aims to emphasize two key research priorities central to the domain of service marketing.,Reflections based on conceptual analysis of the current level of knowledge of service as an offering and of the nature of service marketing in the ...
C. Grönroos
semanticscholar +1 more source
Cogent Business & ManagementThe technology acceptance model (TAM) is a widely accepted theoretical framework that explains how users accept and use technology. TAM has been applied in various marketing contexts to explain consumer behavior toward new technological products and ...
Hussein Gibreel Musa +3 more
semanticscholar +1 more source
ETHNOMARKETING - A NEW PARADIGM THAT REFLECTS MARKETING’S CONCERN FOR THE CULTURAL DIMENSION OF THE MARKET [PDF]
Challenges of the Knowledge Society, 2012 Culture has often been regarded as one of the main determinants of consumer behavior and of the symbolism acquired by certain products. It is well known that states are composed of many subcultures and that cultural diversity is an ever-present topic ...
MIRELA-CRISTINA VOICU +2 more
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MARKETING RESEARCH IN THE FIELD OF PUBLIC ADMINISTRATION
Публічне управління та регіональний розвитокThe article defines the peculiarities of marketing research in the field of public administration. The purpose of the study is to justify the relevance and expediency of using marketing tools in the field of public administration to increase the ...
Viktor Sychenko, Olha Kudyrko
doaj +1 more source
Marketing research for organizers of sports events [PDF]
Marketing (Beograd. 1991), 2012 Marketing research, which provide the data and the information for the decision making process, are essential for organizers of sport events, especially to the organizers of the most significant ones.
Gašović Milan
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Hematopoietic (stem) cells—The elixir of life?
FEBS Letters, EarlyView.The aging of HSCs (hematopoietic stem cells) and the blood system leads to the decline of other organs. Rejuvenating aged HSCs improves the function of the blood system, slowing the aging of the heart, kidney, brain, and liver, and the occurrence of age‐related diseases.
Emilie L. Cerezo +4 more
wiley +1 more source
Marketing research cluster analysis [PDF]
Marketing (Beograd. 1991), 2002 One area of applications of cluster analysis in marketing is identification of groups of cities and towns with similar demographic profiles. This paper considers main aspects of cluster analysis by an example of clustering 12 cities with the use of ...
Marić Nebojša
doaj
Marketing Activities in the Area of Micronization Services
Marketing of Scientific and Research Organizations, 2016 The publication presents the importance of the relationship with the client in relation to the effective marketing strategy. The results of customer satisfaction and market analysis, including revenues from sales of micronization services were discussed.
Sołtysik Barbara +2 more
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Bridging the gap: Multi‐stakeholder perspectives of molecular diagnostics in oncology
Molecular Oncology, EarlyView.Although molecular diagnostics is transforming cancer care, implementing novel technologies remains challenging. This study identifies unmet needs and technology requirements through a two‐step stakeholder involvement. Liquid biopsies for monitoring applications and predictive biomarker testing emerge as key unmet needs. Technology requirements vary by
Jorine Arnouts +8 more
wiley +1 more source