Results 31 to 40 of about 2,120,509 (206)

Marketing Campaign for Sports Clubs. Case study: Archery Club Saga [PDF]

open access: yesJournal of Emerging Trends in Marketing and Management, 2022
Over the years, along with the technological development and the migration of numerous activities from the offline to the online, we have come to live in a world where sedentarism prevails. In this context, now more than ever, sport has an essential role
Malina-Simona Mihalcea   +2 more
doaj  

CONSUMER PREFERENCE RESEARCH IN FORMING RATIONAL COMPONENT OF REGIONAL BRANDS IN THE MEAT PRODUCT MARKET [PDF]

open access: yesТехника и технология пищевых производств, 2017
Meat product market is considered to be the largest food product market possessing certain practices and significantly influencing other food markets. Conditions now prevailing in meat-packing branch market, namely import substitution policy, encourage ...
Suray N.M., Vysotskaya O.A.
doaj   +1 more source

Understanding the Consumer of Books in the Digital Era [PDF]

open access: yesJournal of Emerging Trends in Marketing and Management, 2022
Books have the power to transform people's lives. It is not an understatement to claim that the world we know today would not have developed as it has if books had not existed. Books have long been a staple of education and entertainment, and they remain
Maria Orzaru   +2 more
doaj  

Kemerovo Chocolate Market: Consumer Preferences [PDF]

open access: yesТехника и технология пищевых производств, 2019
Currently, chocolate and chocolate products remain quite popular among various consumer groups. According to experts, the average Russian consumes 4.7 kg of chocolate and chocolate products per year. The Russian chocolate market is 91% Russian-made.
Shemchuk M., Lobach E.
doaj   +1 more source

Sustainability marketing: a global perspektive : a book review [PDF]

open access: yes, 2015
Book review: Sustainability Marketing - A Global Perspective, Frank-Martin Belz, Ken Peattie, 2nd ed. Wiley, Chichester, West Sussex (2012). p. 336, ISBN 978-1-119-96619-7 (paperback) Frank-Martin Belz is Professor at the Technische Universität München ...
Ludorf, Sebastian   +1 more
core   +1 more source

ETHNOMARKETING - A NEW PARADIGM THAT REFLECTS MARKETING’S CONCERN FOR THE CULTURAL DIMENSION OF THE MARKET [PDF]

open access: yesChallenges of the Knowledge Society, 2012
Culture has often been regarded as one of the main determinants of consumer behavior and of the symbolism acquired by certain products. It is well known that states are composed of many subcultures and that cultural diversity is an ever-present topic ...
MIRELA-CRISTINA VOICU   +2 more
doaj  

MARKETING RESEARCH IN THE FIELD OF PUBLIC ADMINISTRATION

open access: yesПублічне управління та регіональний розвиток
The article defines the peculiarities of marketing research in the field of public administration. The purpose of the study is to justify the relevance and expediency of using marketing tools in the field of public administration to increase the ...
Viktor Sychenko, Olha Kudyrko
doaj   +1 more source

MARKETING RESEARCH OF THE STATE POLICY IN THE FIELD OF SANITATION OF THE SETTLEMENT TERRITORY

open access: yesФінансово-кредитна діяльність: проблеми теорії та практики, 2021
. The purpose of the paper is to study the basis of state policy in the field of sanitation of the territory of the settlement, especially under decentralization of management. The survey is based on the analysis of the development of the legal framework
О. Datsii   +4 more
doaj   +1 more source

Marketing research cluster analysis [PDF]

open access: yesMarketing (Beograd. 1991), 2002
One area of applications of cluster analysis in marketing is identification of groups of cities and towns with similar demographic profiles. This paper considers main aspects of cluster analysis by an example of clustering 12 cities with the use of ...
Marić Nebojša
doaj  

MARKETING RESEARCH IN ADVERTISING [PDF]

open access: yesAnnals of the University of Oradea: Economic Science, 2008
21th century advertising might just be the most powerful weapon a marketer haves and a quite efficient one if we think about the way it changed our world.
Vranceanu Diana   +2 more
doaj  

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