MARKETING RESEARCH OF THE STATE POLICY IN THE FIELD OF SANITATION OF THE SETTLEMENT TERRITORY
. The purpose of the paper is to study the basis of state policy in the field of sanitation of the territory of the settlement, especially under decentralization of management. The survey is based on the analysis of the development of the legal framework
О. Datsii +4 more
doaj +1 more source
Through a discourse analysis lens less darkly: illuminating how SME principals and support agency practitioners see marketing in SMEs [PDF]
The purpose of this paper is to explain the social contructivist approach taken to uncovering clearer, deeper meaning through a recent qualitative, interpretive and subjective research study.
Copley, Paul
core +2 more sources
ETHNOMARKETING - A NEW PARADIGM THAT REFLECTS MARKETING’S CONCERN FOR THE CULTURAL DIMENSION OF THE MARKET [PDF]
Culture has often been regarded as one of the main determinants of consumer behavior and of the symbolism acquired by certain products. It is well known that states are composed of many subcultures and that cultural diversity is an ever-present topic ...
MIRELA-CRISTINA VOICU+2 more
doaj
The impact of influencers on the decision-making process regarding the purchase of the brand product
Purpose – the aim of this paper is to study the impact of influencers on the decisionmaking process regarding the purchase of the brand product. Research methodology – the method of collecting data through a questionnaire and the contingency analysis ...
Lubica Gajanova+2 more
doaj +1 more source
Marketing Activities in the Area of Micronization Services
The publication presents the importance of the relationship with the client in relation to the effective marketing strategy. The results of customer satisfaction and market analysis, including revenues from sales of micronization services were discussed.
Sołtysik Barbara+2 more
doaj +1 more source
Sustainability marketing: a global perspektive : a book review [PDF]
Book review: Sustainability Marketing - A Global Perspective, Frank-Martin Belz, Ken Peattie, 2nd ed. Wiley, Chichester, West Sussex (2012). p. 336, ISBN 978-1-119-96619-7 (paperback) Frank-Martin Belz is Professor at the Technische Universität München ...
Ludorf, Sebastian+1 more
core +1 more source
MARKETING RESEARCH IN THE FIELD OF PUBLIC ADMINISTRATION
The article defines the peculiarities of marketing research in the field of public administration. The purpose of the study is to justify the relevance and expediency of using marketing tools in the field of public administration to increase the ...
Viktor Sychenko, Olha Kudyrko
doaj +1 more source
The enzyme 5‐lipoxygenase (5‐LOX) catalyzes the first step in the biosynthesis of leukotrienes (LTs) involved in inflammatory pathophysiology. After cellular stimulation, 5‐LOX translocates to the nucleus, interacting with the 5‐LOX‐activating protein (FLAP) to form LTA4 from arachidonic acid (AA).
Erik Romp+5 more
wiley +1 more source
Google online marketing challenge and research opportunities [PDF]
The Google Online Marketing Challenge is an ongoing collaboration between Google and academics, to give students experiential learning. The Challenge gives student teams US$200 in AdWords, Google’s flagship advertising product, to develop online ...
Henderson, Vani+5 more
core +3 more sources
Capacity building for transnationalisation of higher education [PDF]
Purpose – Transnationalism and transnational concept are extensively researched in many social science areas; however, transnational management and transnational marketing is relatively a less explored research domain.
Hasan, Rajibul, Shams, Riad
core +3 more sources