Results 11 to 20 of about 19,198,334 (243)
Negative brand beliefs and brand usage [PDF]
, 2008 This research focuses on consumer brand usage segments and the responses they give to negative attributes in brand image studies. Analysis was conducted across three markets and four approaches for measuring brand beliefs with respondents who were ...
Romaniuk, Jenni, Winchester, Maxwell
core +7 more sources
Attributes of the Ukrainian media brand [PDF]
, 2022 Система ідентифікації медіа як бренду відіграє важливу роль у підвищенні його впізнаваності читачами та колаборації з іншими медіа, бізнес-партнерами, рекламодавцями, усіма, хто цінує стабільність та репутацію. Для ЗМІ брендинг пов’язаний насамперед із
Шевченко, В. +1 more
core +1 more source
POLITICAL BRAND MANAGEMENT: FORMS AND STRATEGIES IN MODERN PARTY POLITICS. [PDF]
, 2012 The concept of branding is known within the commercial world as the marketing tool that enables customers to make product and service choices using functional and emotional attributes which they find satisfactory.
Mensah, Albert Kobby
core +4 more sources
The influence of product design on establishing brand equity [PDF]
, 2008 This thesis was submitted for the degree of Doctor of Philosophy and awarded by Brunel University.This study investigated the role of product design on brand equity by investigating the effect of consumers' perception about product design on brand equity.
Na, Kwang Jin
core +6 more sources
Determining the impact of brand value on the credibility of influencers over the purchase decision of millennial consumers [PDF]
Innovative Marketing, 2022 Nowadays, social media influencers are one of the most important assets of many businesses that originate purchase decisions. The relevance of this paper is determined by the fact that it tries to fill in the research gap of literature determining the ...
Patricia Pilar Zirena-Bejarano +2 more
doaj +1 more source
Неофилология, 2023 In a situation of intensive changes in society, the conditions for the functioning of companies change dramatically, and there is a need to transform the existing brand. In 2022, the reaction of domestic glossy publications to the objective conditions of
E. A. Zvereva
doaj +1 more source
The impact of social media influencers on customers' perceived brand equity in the Bahraini automobile industry [PDF]
Journal of Business and Socio-Economic DevelopmentPurposeSocial media has transformed brand communication and how consumers perceive brands. While social media influencers (SMIs) have emerged as key players in digital marketing, their impact on brand equity within the automobile sector remains ...
Anas Abdulla, Maria Saberi
doaj +1 more source
Real Estate Management and Valuation, 2022 A good image of millennials’ residential rental space is an important issue. This image can be impacted by the available telecommunication technology. Social media marketing can, therefore, be an important marketing tool to achieve it.
Nhlabathi Mthobisi +2 more
doaj +1 more source
Humaniora, 2016 The assumption that snacks could cause problem in diet and bodyweight, makes this study interesting. Because this product, Fitbar, appears on the market as a healthy snack that is contrary to this assumption. This product is about to prove that there is
Yuliana Riana Pand, Wiliany Gui
doaj +3 more sources
The Importance of Brand Stories towards Brand Perception and Purchase Intention in Gen Z Indonesians
Journal the Winners, 2023 The research explored the importance of brand story towards Indonesia’s Gen Z and how it affected buying decisions and perception towards the brand. It explored if creating a brand story is a central element in creating and differentiating Indonesian ...
Grasheli Kusuma Andhini +1 more
doaj +1 more source