Results 21 to 30 of about 19,198,334 (243)
The role of brand loyalty and social media in e-commerce interfaces: survey results and implications for user interfaces [PDF]
, 2015 This paper explores the role of brand loyalty and social media in e-commerce interfaces. A survey consisting of 118 respondents was contacted to address the questions relating to online shopping and brand loyalty. Link between the frequency of access and
Rigas, Dimitrios +3 more
core +1 more source
Assessing brand image through communalitites and asymmetries brand-to-attribute and attribute-to-brand associations. [PDF]
, 2005 Brand image is a key component of customer-based brand equity, and refers to the associations a consumer holds in memory. Such associations are often directional; one should distinguish between brand-to-attribute and attribute-to-brand associations ...
Bijmolt, Tammo H. A. +1 more
core +1 more source
The Pathways of Brand Anthropomorphism of Small and Medium-Sized Brands in the New Media Environment [PDF]
SHS Web of ConferencesThe new media landscape profoundly transforms brand communication into nonlinear, participatory processes, shifting consumers from passive recipients to active co-creators who prioritize emotional and signaling value over tangible functional attributes ...
Chen Xinyi
doaj +1 more source
From fantasy to reality: identifying the destination brand constructs that influence the brand performance in Zimbabwe. [PDF]
African Journal of Hospitality, Tourism and Leisure, 2018 The study was conducted with an aim to establish the main sources of identity for Zimbabwe tourism destination brand. Two perspectives were used for the analysis looking at real attributes of tourism and perceptions as the likely sources for improved ...
Dr Farai Chigora, Dr Joram Ndlovu
doaj
Driving fashion brand visibility via product placement: A review of exposure pathways, cognition, and consumer impact in media [PDF]
SHS Web of ConferencesProduct placement has emerged as a prominent marketing communication strategy within contemporary entertainment media. In contrast to conventional advertising formats, product placement incorporates brands directly into narrative content, enabling ...
Jayaraj S., Sasirekha A.
doaj +1 more source
Therapeutic Apheresis and Dialysis, EarlyView.ABSTRACT Background Japan has one of the highest dialysis prevalence rates worldwide and a shrinking, aging population. Whether dialysis burden has entered a sustained post‐peak phase or whether recent declines partly reflect pandemic‐related disruptions remains uncertain.
Hatice Şahin +2 more
wiley +1 more source
Organoids in pediatric cancer research
FEBS Letters, EarlyView.Organoid technology has revolutionized cancer research, yet its application in pediatric oncology remains limited. Recent advances have enabled the development of pediatric tumor organoids, offering new insights into disease biology, treatment response, and interactions with the tumor microenvironment.
Carla Ríos Arceo, Jarno Drost
wiley +1 more source
Athlete brand construction: A perspective based on fans' perceptions
Motriz: Revista de Educacao FisicaThe purpose of this study was to develop a framework for understanding the antecedents and components of athlete brand. Based on a set of 21 interviews conducted in three different countries, a detailed framework is proposed including five antecedents ...
Ali Hasaan +3 more
doaj +1 more source
Diversity and complexity in neural organoids
FEBS Letters, EarlyView.Neural organoid research aims to expand genetic diversity on one side and increase tissue complexity on the other. Chimeroids integrate multiple donor genomes within single organoids. Self‐organising multi‐identity organoids, exogenous cell seeding, or enforced assembly of region‐specific organoids contribute to tissue complexity.
Ilaria Chiaradia, Madeline A. Lancaster
wiley +1 more source
Managing employer brand attributes to attract potential future leaders
, 2013 Attracting and retaining professionals with the potential to become leaders is crucial for ensuring the success of companies. The purpose of this study is to contribute to the field of employer branding (EB) by identifying which employer brand attributes
Illia, Laura +4 more
core +2 more sources