Results 231 to 240 of about 19,198,334 (243)

Assessing brand image through communalities and asymmetries in brand-to-attribute and attribute-to-brand associations

European Journal of Operational Research, 2009
Anna Torres, Tammo Bijmolt
exaly  

Ethical attribute and brand concept congruity enhances brand evaluations

European Journal of Marketing, 2019
Bianca Grohmann, Maryam Tofighi, H Onur Bodur   +2 more
exaly  

The impact of product innovation attributes on brand equity

Journal of Consumer Marketing, 2015
Polymeros Chrysochou
exaly  

Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand

Journal of Business Research, 2012
Angella Kim, Eunju Ko
exaly  

Brand attributes – ‘distribution outlets’ in the mind

Journal of Marketing Communications, 2003
Jenni Romaniuk
exaly  

Brand attributes, corporate brand image and customer loyalty of Islamic banks in Malaysia

Journal of Islamic Marketing, 2023
exaly  

Brand Attribute Associations, Emotional Consumer-Brand Relationship and Evaluation of Brand Extensions

Australasian Marketing Journal, 2019
Naser Pourazad, Lara Stocchi
exaly  

Analyzing the Influence of Social Media Influencer’s Attributes and Content Esthetics on Endorsed Brand Attitude and Brand-Link Click Behavior: The Mediating Role of Brand Content Engagement

Journal of Promotion Management
Imran Anwar Mir, Jari Salo
exaly  

#Visitspain. Breaking down affective and cognitive attributes in the social media construction of the tourist destination image

Tourism Management Perspectives, 2019
Lluís Alfons Garay Tamajón
exaly  

User reactions to destination brand contents in social media

Information Technology and Tourism, 2015
Assumpció Huertas, Estela Marine-Roig
exaly