Results 241 to 243 of about 19,198,334 (243)
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When Should Private Label Brands Endorse Ethical Attributes?

Journal of Retailing, 2016
Bianca Grohmann   +2 more
exaly  

Fan Engagement Management: Fan Response to Brand Image Attributes of Professional Athletes on Instagram

Journal of Global Sport Management
Sardar Mohammadi   +2 more
exaly  

Product attributes and preference for foreign brands among Vietnamese consumers

Journal of Retailing and Consumer Services, 2017
exaly  
influencer marketing
purchase intention
media brand uniqueness
brand equity
social sciences
news media brand
generation z
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