Results 61 to 70 of about 19,198,334 (243)

Influencer marketing and purchase intention among Millennials and Generation Z in Saudi Arabia: the mediating role of brand trust

Frontiers in Sustainability
IntroductionThe proliferation of social media influencers has fundamentally reshaped consumer–brand interactions, particularly among younger generations in digitally active markets.
Asra Inkesar, Shahid Alam, Asif Hasan, Suliman Abdullah Alazzaz, Nusrat Khan, Farrukh Rafiq Ahmad, Syed Khusro Chishty   +6 more
doaj   +1 more source

Pharmacological chromatin remodeling enhances response to estrogen therapy in ER+ breast cancer

Molecular Oncology, EarlyView.
Estrogen therapy elicits clinical benefit in ~ 30% of patients with endocrine‐resistant estrogen receptor (ER)‐positive breast cancer. Based on findings that ER transcriptional activation underlies response to estrogen therapy, we tested the effects of epigenetic dysregulation via pharmacological inhibition of histone deacetylases (HDACi).
Anneka L. Johnson Thomas, Barbara Karakyriakou, Patricia C. Muskus, Alyssa M. Roberts, Justin Rendleman, Alexa Warren, Hanxu Lu, Kimberly A. Birmingham, Malone K. Friedman, Abigail E. Goen, Huijuan Yang, Owen M. Wilkins, Fred W. Kolling, Eugene Demidenko, Julie M. Jorns, Brock C. Christensen, Todd W. Miller   +16 more
wiley   +1 more source

How do social media influencers create brand evangelists? Evidence from a stimulus–organism–response perspective

Cogent Business & Management
The present study integrates the Stimulus–Organism–Response model into influencer marketing. This study examines consumer-brand engagement as a vital link between influencer attributes (credibility, authenticity, and content quality) and followers’ brand
Amira Gamal Ahmed, Hazem Rasheed Gaber
doaj   +1 more source

p190A/ARHGAP35 and p190B/ARHGAP5 proteins in endometrial cancer: a novel cancer‐relevant paralog interplay

Molecular Oncology, EarlyView.
This study identifies ARHGAP5, in addition to the frequently mutated ARHGAP35, as significantly mutated in endometrial cancer. Mutations in both genes co‐occur and are associated with their correlated downregulation. Functional CRISPR studies show that both paralogs regulate similar pathways, including actin cytoskeleton organization.
Mathilde Pinault, Capucine Heraud, Mélissa Correia de Oliveira, Véronique Neaud, Valérie Valesco, Valérie Prouzet‐Mauleon, Béatrice Turcq, Jean‐William Dupuy, Anne‐Aurélie Raymond, Sabrina Croce, Frédéric Saltel, Valérie Lagrée, Violaine Moreau   +12 more
wiley   +1 more source

Changing affective content in brand and product attributes [PDF]

, 2009
This article is © Emerald Group Publishing and permission has been granted for this version to appear here (http://bura.brunel.ac.uk/handle/2438/8429).
Shackleton, John, Marcus Abbott, Giacomin, J, Joseph Giacomin, Abbott, M, Giacomin, Joseph, Shackleton, J, John Shackleton, Holland, R, Ray Holland, Abbott, Marcus, Holland, Ray   +11 more
core   +1 more source

Brand Personality of the Premier League of Iran\'s Soccer - Strategies and Consequences

Annals of Applied Sport Science, 2018
Background. Brand Personality (BP) is one of the most commonly used concepts in marketing literature, and academicians and marketers believe in its benefits. Today, brand personality plays an important role in strategic management and it is considered as
Fakhrossadat Tabatabaeian, Mohammad Khabiri, Mehdi Rasooli   +2 more
doaj  

Influencing young minds: a hybrid review and research agenda on influencer marketing and young consumer behaviour

Frontiers in Communication
PurposeGeneration Z cohort is often more susceptible to social media influencers, as they are more involved with and engaged in social media compared to other cohorts. This paper explores the effect of social media influencer marketing on young consumers
Priya Upreti, Swati Bisht
doaj   +1 more source

Bridging the gap: a genetically validated avian chorioallantoic membrane platform for investigation of spontaneous circulating tumor cells

Molecular Oncology, EarlyView.
We established the avian chorioallantoic membrane (CAM) assay as a scalable in vivo model for studying circulating tumor cells (CTCs). Human gastrointestinal tumors spontaneously released genetically validated CTCs that were detected across multiple platforms, demonstrating that the CAM model provides an accessible tool for investigating early cancer ...
Dennis Roth, Rui P. L. Neves, Julia Geheb, Christian Ballmeyer, Nathalie Gaßmann, Kiki C. Andree, Monica Sudarsanam, Christiane Driemel, Celine Örencik, Andrè Franken, Eslam Elmaghraby, Sven H. Loosen, Roderburg Christoph, Sebastian Schoelch, Hans Neubauer, Wolfram T. Knoefel, Nikolas H. Stoecklein, Georg Fluegen   +17 more
wiley   +1 more source

The reaction-time technique in brand attributes testing

, 2004
From the angle of consumer behavior, brand attributes is the associations related with the brand name stored in consumer’s long-term memory as a network.
W. Yong, M. C. Ma, C. L. Fan, L. Lei
core  

The Construction Mechanism of Brand Identity in Mixue Bingcheng [PDF]

SHS Web of Conferences
In the context of social media gradually dominating the communication environment, the formation of brand identity presents new features. Compared with the previous mode of relying on advertising and one-way information transmission, the role of user ...
Li Bohan
doaj   +1 more source