Results 71 to 80 of about 19,198,334 (243)

Extracellular matrix remodeling and immune reprogramming drive residual tumor progression of liver cancer after incomplete microwave ablation

open access: yesMolecular Oncology, EarlyView.
Incomplete microwave ablation (iMWA) of liver cancer triggers a biphasic progression in residual tumors. At Day 3, the microenvironment is characterized by acute inflammatory responses and extracellular matrix (ECM) remodeling. By Day 14, a profound shift occurs toward oncogenic signal transduction and immunosuppression, marked by macrophage ...
Yu Liu   +9 more
wiley   +1 more source

Using RT to detect brand specific attributes

open access: yes, 2004
Questionnaires are often used in exploring the brand specific attributes (BSA) in people’s mind. In this study, subjects were asked to judge whether the word presented is associated with the brand or not, meanwhile their response time (RT) was recorded ...
M. C. Ma   +4 more
core  

Influencer marketing: a study of Gen Z’s experiences and purchase decisions in the United Arab Emirates fashion industry

open access: yesCogent Business & Management
The role of social media influencers is becoming pivotal in shaping Generation Z’s consumer behavior in the fashion industry.This study explores how specific influencer attributes such as credibility, authenticity, empathy, engagement, and relevance ...
Asha Sunilkumar   +4 more
doaj   +1 more source

SPHINX31 acts as a SRPK1 inhibitor targeting the ATR/DNA‐PKcs/CHK1 replicative checkpoint to inhibit cell growth in non‐small cell lung cancer

open access: yesMolecular Oncology, EarlyView.
The kinase SRPK1 directly interacts with the protein TOPBP1 and regulates the pre‐mRNA splicing of WIZ thereby contributing to the activation of the ATR/CHK1 replicative checkpoint in response to replicative stress. This allows cancer cells' genomic stability and survival.
Amani Shreim   +17 more
wiley   +1 more source

Constructing Web Brand Attributes: Definition, Multidimensionality and Propositions on Web Site Branding

open access: yes, 2011
Brand building needs to be redefined or reconstructed in the context of Internet environment. This study uses the term "Web Brand Attribute (WBA)" to denote the Web-specific brand attributes perceived by Web site customers and then to identify its Web ...
黃哲盛
core  

Analisis Pengaruh Consumer Attributes, Brand Awareness Attributes, dan Brand Image Attributes terhadap Brand Equity dan Keputusan Memilih Jasa Pendidikan (Studi Kasus pada Perguruan Tinggi di Bengkalis) [PDF]

open access: yes, 2017
The purposes of this study were to analyze the influence of consumerattributes, brand awareness attributes, and brand image attributes simultaneously and partially on the brand equity of higher education institution inBengkalis, the effect of brand ...
Astuti, D. (Dwi), Astuti, Dwi
core   +1 more source

Characterization of therapeutic antibodies targeting lymphatic and vascular resistance factor for the treatment of hypervascularized and highly metastatic cancers

open access: yesMolecular Oncology, EarlyView.
LVRF (lymphatic and vascular resistance factor) is a VEGFA splice variant upregulated in response to anti‐angiogenic therapy that fosters tumor adaptation through enhanced vascularization, lymphangiogenesis, and metastatic dissemination. Targeting LVRF with fully human neutralizing antibodies disrupts these processes and limits resistant tumor growth ...
Marion David   +12 more
wiley   +1 more source

Social Media Influencer Attributes as Drivers of Brand Trust and Loyalty: Evidence from Millennials towards FMCG Brands in Salem City

open access: yes
Social media influencers have changed the way FMCG brands communicate with consumers by creating more engaging and personalised brand experiences. This study investigates the influence of Social Media Influencer Attributes on Brand Trust and Brand ...
Sangeetha N., Barshed Ahmed A
core   +1 more source

Brand Personality of Top Five News Channels in Pakistan

open access: yesJournal of Mass Communication, 2019
 This research study investigates brand personality of top five news channels of Pakistan including Geo, ARY, Express, Bol and Samaa News in the age of media dark. It is quantitative in approach and adopted ‘Aaker’s Dimension of Personality Traits Model’
Erum Hafeez, Aarrij Shamim, Asad Raza
doaj   +1 more source

Reprogramming tumor cells with LCOR mRNA nanotherapy to enhance immunotherapy

open access: yesMolecular Oncology, EarlyView.
LCOR (Ligand‐dependent corepressor) mRNA encapsulated in polymeric nanoparticles restores LCOR activity in tumor cells, constraining aggressive tumor cell states and increasing tumor immunogenicity. This reprogramming makes tumor cells more vulnerable to T‐cell attack and enhances their response to immune‐checkpoint immunotherapy.
Gabriel Serra‐Mir   +9 more
wiley   +1 more source

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