Tuning into flavor: predicting coffee sensory attributes from EEG with boosted-tree regression models. [PDF]
Front Hum NeurosciBilucaglia M +4 more
europepmc +1 more source
Neurosustainability: A Scoping Review on the Neuro-Cognitive Bases of Sustainable Decision-Making. [PDF]
Brain SciRichelli L, Arioli M, Canessa N.
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, 2017 GOODBYE, THE TRADITIONAL MARKETING! HELLO, NEUROMARKETING! How many times have you been to the mall and you bought a product that you had no intention to buy in the first place? How many times have you bought the same product because you find a specific brand to be great? Do you know why Mini Cooper was more desirable than Ferrari in 2002?
openaire +2 more sources
NeuroBioSense: A multidimensional dataset for neuromarketing analysis. [PDF]
Data BriefKocaçınar B +5 more
europepmc +1 more source
Neurocognitive Mechanisms Underlying Social Media Marketing and Purchase Intention: The Mediating Role of Consumer Engagement with Reference to Emotional Attention, and Cognitive Appraisal. [PDF]
Ann NeurosciBajpai M +4 more
europepmc +1 more source
An Exploratory Eye-Tracking Study of Breast-Cancer Screening Ads: A Visual Analytics Framework and Descriptive Atlas. [PDF]
J Eye Mov ResYfantidou I, Balaskas S, Skandali D.
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The influence of message frame and product type on green consumer purchase decisions : an ERPs study. [PDF]
Sci RepWei Q +6 more
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A Study of Reliability and Validity of Constructs of Neuromarketing Among Indian Consumers. [PDF]
Ann NeurosciTraymbak S, Shukla A, Dutta M.
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Gender Selection Dilemma in Fast Moving Consumer Goods (FMCG) Advertising: Insights from Eye- Tracking Research. [PDF]
J Eye Mov ResSinha M, Misra M, Mishra S.
europepmc +1 more source