Results 151 to 160 of about 18,116 (209)

Image destination engagement from a cultural perspective—A neuromarketing approach for a Spanish-German study

José Manuel Mas, Kathrin Jaszus, Andrés Gómez, Fernando García Monleon   +3 more
openalex   +2 more sources

DeePay: Deep Learning Decodes EEG to Predict Consumer’s Willingness to Pay for Neuromarketing

, 2021
Adam Hakim, Itamar Golan, Sharon Yefet, Dino J. Levy   +3 more
openalex   +2 more sources

Static vs. Immersive: A Neuromarketing Exploratory Study of Augmented Reality on Packaging Labels. [PDF]

Behav Sci (Basel)
Accardi S, Campo C, Bilucaglia M, Zito M, Caccamo M, Russo V.   +5 more
europepmc   +1 more source

Consumer Behaviour to Be Considered in Advertising: A Systematic Analysis and Future Agenda. [PDF]

Behav Sci (Basel), 2022
Alsharif AH, Salleh NZM, Al-Zahrani SA, Khraiwish A.   +3 more
europepmc   +1 more source

Intellectual Capital and “Neuromarketing”: Are There Any Relationships Between Both?

Teixeira Óscar
openalex   +1 more source

A systematic review on EEG-based neuromarketing: recent trends and analyzing techniques. [PDF]

Brain Inform
Khondakar MFK, Sarowar MH, Chowdhury MH, Majumder S, Hossain MA, Dewan MAA, Hossain QD.   +6 more
europepmc   +1 more source

^RNeuMark: A Riemannian EEG Analysis Framework for Neuromarketing. [PDF]

Brain Inform, 2022
Georgiadis K, Kalaganis FP, Oikonomou VP, Nikolopoulos S, Laskaris NA, Kompatsiaris I.   +5 more
europepmc   +1 more source

ASPECTS REGARDING NEUROMARKETING SPECIFIC RESEARCH METHODS

, 2012
Mirela-Cristina Voicu
openalex   +1 more source

NEUROMARKETING AS AN INSTRUMENT OF CUSTOMERS’ ATTRACTION [PDF]

, 2013
Bilogortseva G.
core  

Multimodal consumer choice prediction using EEG signals and eye tracking. [PDF]

Front Comput Neurosci
Usman SM, Khalid S, Tanveer A, Imran AS, Zubair M.   +4 more
europepmc   +1 more source