Consumer neuroscience solutions: towards innovations, marketing effectiveness and customer driven strategies [PDF]
, 2015 Bercik, Jakub +3 more
core +1 more source
A systematic review on EEG-based neuromarketing: recent trends and analyzing techniques. [PDF]
Brain InformKhondakar MFK +6 more
europepmc +1 more source
Static vs. Immersive: A Neuromarketing Exploratory Study of Augmented Reality on Packaging Labels. [PDF]
Behav Sci (Basel)Accardi S +5 more
europepmc +1 more source
Consumer Behaviour to Be Considered in Advertising: A Systematic Analysis and Future Agenda. [PDF]
Behav Sci (Basel), 2022 Alsharif AH +3 more
europepmc +1 more source
Contagious affectivity: the management of emotions in late capitalist design [PDF]
, 2010 Marenko, Betti
core
Neuromarketing e influencia en la decisión de compra: estudio en clientes de una empresa papelera
Gil Trelles, Nicanor Luis +4 more
openalex +1 more source
Multimodal consumer choice prediction using EEG signals and eye tracking. [PDF]
Front Comput NeurosciUsman SM +4 more
europepmc +1 more source
Fundamentals of mapping to construct neuromarketing professional business advertising
, 2010 João Batista Soares Neto +2 more
openalex +1 more source
Eyes on Prevention: An Eye-Tracking Analysis of Visual Attention Patterns in Breast Cancer Screening Ads. [PDF]
J Eye Mov ResBalaskas S, Yfantidou I, Skandali D.
europepmc +1 more source