Results 161 to 170 of about 3,795 (206)

Caracterización de hábitos de consumo mediante el uso de técnicas de Neuromarketing

, 2020
Pineda Ríos Wilmer Dario, Bermúdez Rubio Dagoberto   +1 more
openalex   +1 more source

Gender Selection Dilemma in Fast Moving Consumer Goods (FMCG) Advertising: Insights from Eye- Tracking Research. [PDF]

J Eye Mov Res
Sinha M, Misra M, Mishra S.
europepmc   +1 more source

Exploiting adaptive neuro-fuzzy inference systems for cognitive patterns in multimodal brain signal analysis. [PDF]

Sci Rep
Thamaraimanalan T, Gopal D, Vignesh S, Kishore Kumar K.   +3 more
europepmc   +1 more source

Neuromarketing: Una nueva frontera

Suma de Negocios, 2014
openaire   +3 more sources

A Study of Reliability and Validity of Constructs of Neuromarketing Among Indian Consumers. [PDF]

Ann Neurosci
Traymbak S, Shukla A, Dutta M.
europepmc   +1 more source

Anclados al neuromarketing

, 2012
El neuromarketing es una ciencia de muy reciente creación que se nutre de dos ciencias clave: la investigación empírica del estudio cerebral que nos hace vislumbrar aspectos deterministas del comportamiento humano y su posible aplicación en el proceso de decisión de compra.
openaire   +1 more source

Tackling the possibility of extracting a brain digital fingerprint based on personal hobbies predilection. [PDF]

Front Neurosci
Andronache C, Curǎvale D, Nicolae IE, Neacşu AA, Nicolae G, Ivanovici M.   +5 more
europepmc   +1 more source

Editorial: Neurotechnology for brain-body performance and health: insights from the 2022 Neuroergonomics and NYC Neuromodulation Conference. [PDF]

Front Neuroergon
Bikson M, Charvet L, Pilloni G, Dehais F, Ayaz H.   +4 more
europepmc   +1 more source

MEASURING CONSUMER BRAND PERCEPTIONS IN TERMS OF NEUROMARKETING BY USING THE EEG METHOD: AN EXPERIMENTAL STUDY ON THE AUTOMOTIVE INDUSTRY

, 2019
Atilla Yücel, Ahmed İhsan Şimşek
openalex   +1 more source