Results 161 to 170 of about 11,200 (215)

Exploring the Untapped Potential of Neuromarketing in Online Learning: Implications and Challenges for the Higher Education Sector in Europe. [PDF]

Behav Sci (Basel)
Šola HM, Qureshi FH, Khawaja S.
europepmc   +1 more source

An Overview to Neuromarketing Research Methods

, 2019
openaire   +1 more source

Tuning into flavor: predicting coffee sensory attributes from EEG with boosted-tree regression models. [PDF]

Front Hum Neurosci
Bilucaglia M, Bellati M, Fici A, Russo V, Zito M.   +4 more
europepmc   +1 more source

Neurosustainability: A Scoping Review on the Neuro-Cognitive Bases of Sustainable Decision-Making. [PDF]

Brain Sci
Richelli L, Arioli M, Canessa N.
europepmc   +1 more source

Contagious affectivity: the management of emotions in late capitalist design [PDF]

, 2010
Marenko, Betti
core  

Neurocognitive Mechanisms Underlying Social Media Marketing and Purchase Intention: The Mediating Role of Consumer Engagement with Reference to Emotional Attention, and Cognitive Appraisal. [PDF]

Ann Neurosci
Bajpai M, Pandiya S, Mishra P, Agrawal PK, Kumar M.   +4 more
europepmc   +1 more source

An Exploratory Eye-Tracking Study of Breast-Cancer Screening Ads: A Visual Analytics Framework and Descriptive Atlas. [PDF]

J Eye Mov Res
Yfantidou I, Balaskas S, Skandali D.
europepmc   +1 more source

NeuroBioSense: A multidimensional dataset for neuromarketing analysis. [PDF]

Data Brief
Kocaçınar B, İnan P, Zamur EN, Çalşimşek B, Akbulut FP, Catal C.   +5 more
europepmc   +1 more source

The influence of message frame and product type on green consumer purchase decisions : an ERPs study. [PDF]

Sci Rep
Wei Q, Bao A, Lv D, Liu S, Chen S, Chi Y, Zuo J.   +6 more
europepmc   +1 more source

Gender Selection Dilemma in Fast Moving Consumer Goods (FMCG) Advertising: Insights from Eye- Tracking Research. [PDF]

J Eye Mov Res
Sinha M, Misra M, Mishra S.
europepmc   +1 more source