Improving business innovation and research through the application of neuromarketing with ethics: a framework
Transparency and Reliability in Neuromarketing Research
Neuromarketing and the Marketing Mix: An Integrative Review and Future Research Agenda Using the TMC Approach
Neuroethics and Responsibility in Conducting Neuromarketing Research
Dealing with the Devils: The Responsibility of Neuromarketing Practitioners in Conducting Research for Ethically Questionable Client Agendas