Results 151 to 160 of about 50,971,235 (165)
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The application of neuromarketing tools in communication research: A comprehensive review of trends
Psychology and Marketing, 2023Juan Sánchez-Fernández +2 more
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Neuromarketing research in the last five years: a bibliometric analysis
Cogent Business and Management, 2021Nor Zafir Md Salleh +2 more
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Unveiling Neuromarketing and Its Research Methodology
Encyclopedia, 2022Ákos Varga, Marcelo Royo-Vela
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Shining a Light also Casts a Shadow: Neuroimaging Incidental Findings in Neuromarketing Research
Neuroethics, 2021Owen M Bradfield
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Exploring the boundaries of Neuromarketing through systematic investigation
Journal of Business Research, 2023Abhishek Behl, Shikha Bhardwaj
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Neuromarketing Research Practices: Attitudes, Ethics, and Behavioral Intentions
Ethics and Behavior, 2017Allan J Kimmel
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What is ‘neuromarketing’? A discussion and agenda for future research
International Journal of Psychophysiology, 2007Nick Lee +2 more
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Neuromarketing: Ethical Implications of its Use and Potential Misuse
Journal of Business Ethics, 2016Scott A Huettel +2 more
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Welcome to the jungle! The neuromarketing literature through the eyes of a newcomer
European Journal of Marketing, 2018Nick Lee, Laura Chamberlain
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