Results 151 to 160 of about 903 (167)
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A new research approach in marketing: neuromarketing
2014Pazarlamacılar tüketicilerin ürünlere, markalara ya da reklamlara ne gibi tepkiler verdiklerini araştırırken genellikle anket ya da gözlem gibi klasik yöntemleri kullanmaktadırlar. Oysa nörobilim tekniklerinin tüketici davranışını anlamak üzere kullanıldığı nöropazarlama pazarlamacılar için yeni bir çığır açmıştır.
KAHRAMAN, Aysun, AYTEKİN, Pınar
openaire +1 more source
An Overview of Neuromarketing Research in Developing Countries: Prospects and Challenges
Proceedings of the 2nd International Conference on Computing Advancements, 2022Ananna Biswas +5 more
openaire +1 more source
Neuroscience Research Instruments Used in Neuromarketing
Proceedings of The 3rd World Conference on Management and Economics, 2022openaire +1 more source
Neuromarketing Research Practices: Attitudes, Ethics, and Behavioral Intentions
Ethics and Behavior, 2017Allan J Kimmel
exaly
METHODOLOGY FOR CONDUCTING OCULOGRAPHIC NEUROMARKETING RESEARCH
Herald of the Belgorod University of Cooperation, Economics and Law, 2023openaire +1 more source
Exploring the boundaries of Neuromarketing through systematic investigation
Journal of Business Research, 2023exaly
Ethical Challenges in Neuromarketing : A Research Agenda
Indian Journal of Marketing, 2019Jacob Alexander +2 more
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Neuromarketing: Ethical Implications of its Use and Potential Misuse
Journal of Business Ethics, 2016Steven J Stanton +2 more
exaly
International Journal of Business Innovation and Research, 2015
Jorge Henrique Caldeira De Oliveira +2 more
exaly
Jorge Henrique Caldeira De Oliveira +2 more
exaly