Results 131 to 140 of about 912 (167)

What is ‘neuromarketing’? A discussion and agenda for future research

International Journal of Psychophysiology, 2007
Recent years have seen advances in neuroimaging to such an extent that neuroscientists are able to directly study the frequency, location, and timing of neuronal activity to an unprecedented degree. However, marketing science has remained largely unaware of such advances and their huge potential.
Nick Lee, Laura Chamberlain
exaly   +4 more sources

Neuroethics and Responsibility in Conducting Neuromarketing Research

Neuroethics, 2015
Over the last decade, academics and companies have shown an increased interest in brain studies and human cerebral functions related to consumer’s reactions to different stimuli. Therefore neuroethics emerged as a way to draw attention to ethical issues concerning different aspects of brain research.
exaly   +2 more sources

Review and Prospect of Neuromarketing ERP Research

Journal of Management World, 2023
Neuromarketing (NM) uses neuroscience tools, for example, but not limited to functional magnetic resonance imaging (fMRI) and electroencephalography (EEG) to study, explore, analyze, and explain the neural correlates of consumer’s behavior (i.e., decision-making processes), the cognitive processes (i.e., attention and memory) and emotional processes (i.
Zedong Shi, Shihan Zhang
openaire   +1 more source

Traditional Market Research and Neuromarketing Research

2020
Marketing research, dedicated to comprehending consumer behavior and purchasing practice, comprises methodical gathering, analysis, and interpretation of related data. Since the understanding of consumer behavior is a comprehensive and complicated task, the contemporary marketing studies argue that traditional marketing research should be supported by ...
Sertac Eroglu, Nihan Tomris Kucun
openaire   +1 more source

Designing IoT Infrastructure for Neuromarketing Research

2019
The field of research is IoT infrastructure for neuromarketing. The goal is to develop a comprehensive open infrastructure based on Internet of things that can be used for conducting neuromarketing research. As a proof of concept, we have developed an infrastructure based on IoT devices and sensors for collecting data on examinee’s responses to ...
Tatjana Vasiljevic, Zorica Bogdanovic, Branka Rodic, Tamara Naumovic, Aleksandra Labus   +4 more
openaire   +2 more sources

Transparency and Reliability in Neuromarketing Research

2016
In this chapter, we discuss about the transparency and reliability issues in the practice of the application of neuroscience-based methodologies on relevant marketing stimuli (e.g., neuromarketing). It is hypothesized that one of the reasons of the misperception and overestimation by the public opinion and mass media of the actual capabilities of the ...
Trettel, Arianna, CHERUBINO, PATRIZIA, CARTOCCI, Giulia, ROSSI, DARIO, MODICA, ENRICA, MAGLIONE, ANTON GIULIO, DI FLUMERI, GIANLUCA, BABILONI, Fabio   +7 more
openaire   +1 more source

Bibliometric Exploration of Neuromarketing Research

This bibliometric study aims to comprehensively analyze the field of neuromarketing by utilizing data from the Scopus database. The study aims to identify research patterns, prominent researchers, and impactful studies in the field. Specifically, it focuses on the division of research, ethical considerations, and discrepancies in methodology. The study
Raj Kumar Singh, Ankita Bansal, Soni Mitali, Utpala Das Saxena, Kulbir Kaur Bhatti   +4 more
openaire   +1 more source