Results 141 to 150 of about 50,971,235 (165)

An Exploratory Eye-Tracking Study of Breast-Cancer Screening Ads: A Visual Analytics Framework and Descriptive Atlas. [PDF]

J Eye Mov Res
Yfantidou I, Balaskas S, Skandali D.
europepmc   +1 more source

Neurocognitive Mechanisms Underlying Social Media Marketing and Purchase Intention: The Mediating Role of Consumer Engagement with Reference to Emotional Attention, and Cognitive Appraisal. [PDF]

Ann Neurosci
Bajpai M, Pandiya S, Mishra P, Agrawal PK, Kumar M.   +4 more
europepmc   +1 more source

Gender Selection Dilemma in Fast Moving Consumer Goods (FMCG) Advertising: Insights from Eye- Tracking Research. [PDF]

J Eye Mov Res
Sinha M, Misra M, Mishra S.
europepmc   +1 more source

A Study of Reliability and Validity of Constructs of Neuromarketing Among Indian Consumers. [PDF]

Ann Neurosci
Traymbak S, Shukla A, Dutta M.
europepmc   +1 more source

Designing IoT Infrastructure for Neuromarketing Research

Advances in Intelligent Systems and Computing, 2019
The field of research is IoT infrastructure for neuromarketing. The goal is to develop a comprehensive open infrastructure based on Internet of things that can be used for conducting neuromarketing research.
Tamara Naumović, Aleksandra Labus, Branka Rodic   +2 more
exaly   +2 more sources

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Neuromarketing Tools Used in the Marketing Mix: A Systematic Literature and Future Research Agenda

SAGE Open, 2023
Nor Zafir Md Salleh, Ahmed H. Alsharif
exaly