Results 141 to 150 of about 11,200 (215)

Exploring global trends and future directions in advertising research: A focus on consumer behavior. [PDF]

Curr Psychol, 2023
Alsharif AH, Salleh NZM, Alrawad M, Lutfi A.   +3 more
europepmc   +1 more source

Consumer neuroscience solutions: towards innovations, marketing effectiveness and customer driven strategies [PDF]

, 2015
Bercik, Jakub, Gálová, Jana, Horská, Elena, Margianti, S. E.   +3 more
core   +1 more source

Analysis of consumer purchase intentions using functional near-infrared spectroscopy(fNIRS): A neuromarketing study on the aesthetic packaging of Korean red ginseng products. [PDF]

PLoS One
Bak S, Shin J, Kim D, Kim S.
europepmc   +1 more source

Using eye-tracking technology in Neuromarketing. [PDF]

Rom J Ophthalmol, 2023
Gheorghe CM, Purcărea VL, Gheorghe IR.
europepmc   +1 more source

Neuroscientific Analysis of Logo Design: Implications for Luxury Brand Marketing. [PDF]

Behav Sci (Basel)
Šola HM, Khawaja S, Qureshi FH.
europepmc   +1 more source

NEUROMARKETING AS AN INSTRUMENT OF CUSTOMERS’ ATTRACTION [PDF]

, 2013
Bilogortseva G.
core  

Neuromarketing 2.0: How Rule Development Experimentation is Innovating Neuromarketing Research [PDF]

, 2012
openaire   +1 more source

Cognitive frontiers: neurotechnology and global internet governance. [PDF]

Front Digit Health
Radu R.
europepmc   +1 more source

Fresh Pecorino Cheese Produced by Ewes Fed Silage with Prickly Pear By-Products: VOC, Chemical, and Sensory Characteristics Detected with a Neuro-Sensory Approach Combining EEG and TDS. [PDF]

Foods
Gannuscio R, Gifuni G, Maniaci G, Bongiorno D, Indelicato S, Lino C, Bilucaglia M, Fici A, Zito M, Russo V, Todaro M, Avellone G.   +11 more
europepmc   +1 more source

From Emotion to Action: How Framed Sustainability Messages Trigger Physiological Reactions and Influence Consumer Choices. [PDF]

Behav Sci (Basel)
Tecău AS, Maican CI, Ciobanu E, Schiopu C, Sumedrea S, Chițu IB, Lixăndroiu RC, Brătucu G.   +7 more
europepmc   +1 more source