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Moving from multi-channel to Omni-channel retailing: Special issue introduction [PDF]
In this special issue “Moving from Multi-Channel to Omni-Channel Retailing”, the Journal of Retailing and Consumer Services presents a series of papers covering topics to gain a better understanding of research and practices in the move toward Omni ...
Park Thaichon, Scott Weaven, Ian Phau
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Die Masterarbeit „Das Omni-Channel Konzept – Eine Analyse von Theorie und Praxis mit besonderem Augenmerk auf die Sportartikelindustrie“ gibt einen Überblick über das Themengebiet Omni-Channel in Theorie und Praxis, wobei hierbei im Speziellen die Sportartikelindustrie behandelt wird.
Kren, Kristina
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Omni-channel integration: the matter of information and digital technology [PDF]
This paper aims to explore how omni-channel data flows should be integrated by specifying what data, omni-channel agents and information and digital technologies (IDTs) should be considered and connected.
Vahid Mirzabeiki, Soroosh Saghiri
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Understanding omni-channel shopping value: A mixed-method study
International audienceThis paper aims to investigate the omni-channel shopping value (SV) by proposing and empirically testing an omni-channel SV model based on SV literature and omni-channel literature reviews to identify the key omni-channel concept ...
Karine Picot-Coupey +2 more
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Mindfully going omni-channel: An economic decision model for evaluating omni-channel strategies [PDF]
Abstract In the digital age, customers want to define on their own how to interact with organizations during their customer journeys. Thus, many organizations struggle to implement an omni-channel strategy (OCS) that meets their customers' channel preferences and can be operated efficiently.
Hosseini, Sabiölla +3 more
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Toward a three-dimensional framework for omni-channel [PDF]
The omni-channel, as an emerging trend in retail, aims to coordinate processes and technologies across supply and sales channels. The evolution of this concept is still nascent.
Carlos Mena, Richard Wilding
exaly +2 more sources
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Assortment optimization in omni-channel retailing
European Journal of Operational Research, 2022zbMATH Open Web Interface contents unavailable due to conflicting licenses.
Jonas Hense, Alexander H. Hübner
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OMNI Channel: Is It Really Omni?
Asian Journal of Management Cases, 2023This case study is about ZARA’s transformation from conventional stores for women’s apparel brands to omnichannel concept stores to provide a seamless shopping experience inside its stores. This case is about the time when, in 2019, ZARA’s Indian subsidiary was on the verge of adapting to a new concept store model.
Preshth Bhardwaj, Sanjay Mohapatra
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Role of Omni Channel Attributes and Perceived Behavioral Control in Omni Channel Selection
Journal of Economics, Management and Trade, 2023The retailing industry worldwide is transitioning from multi-channel retailing to omni channel retailing. In contrast to multi-channel retailing which provides offerings through different and separate channels, all channels are essentially well integrated in omni channel retailing. In the middle eastern region, the transition from multi-channel to omni
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International Journal of Fashion Design, Technology and Education, 2014
Welcome to the International Journal of Fashion Design, Technology and Education (IJFDTE)!The year of 2014 has been an eventful year for all of us, filled with bad news and good news.
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Welcome to the International Journal of Fashion Design, Technology and Education (IJFDTE)!The year of 2014 has been an eventful year for all of us, filled with bad news and good news.
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