Results 81 to 90 of about 5,005 (210)
¿Existen diferencias en el comportamiento omnicanal? Análisis webrooming y showrooming [PDF]
Este trabajo evalúa la influencia que las rutas de procesamiento de la información tienen en el comportamiento webrooming y showrooming. Para ello, se utilizó la base de datos “Observatorio de e-Commerce 2014” de la Consultora GfK que contiene ...
Rondán Cataluña, Francisco Javier (Coordinador) +3 more
core
This study examines the logistical challenges arising in omni-channel retailing, where the interaction between traditional stores and online channels requires flexible and efficient transportation planning.
Vincent F. Yu +4 more
doaj +1 more source
Developing a theoretical framework of consumer logistics from a comprehensive literature review [PDF]
Paper delivered at the 21st Logistics Research Network annual conference 2016, 7th-9th September 2016, Hull. Abstract Purpose: Logistics as a business discipline entered academic consciousness in the mid-1960s when work by marketing academics discussed ...
Grant, David, Philipp, Bernd
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Consumer behaviour and order fulfilment in online retailing – a systematic review [PDF]
This paper provides a systematic review of consumer behaviour and order fulfilment in online retailing. The objective of this review is threefold: first, to identify elements of order‐fulfilment operations that are relevant to online consumer behaviour ...
De Leeuw, S, Dullaert, W, Nguyen, D
core +3 more sources
Omni-channel retailers arise to address the deficiencies in consumers’ online shopping experiences; the resulting competition between such retailers and traditional online platforms presents substantial challenges for green product manufacturers. A three-
Zhibing Liu, Chi Zhou
doaj +1 more source
Omni-Channel Purchase Journey with Multi-Device Paths [PDF]
With increasing consumer demands at the center of omni-channel activity, apparel retailers need to develop customer-centered omni-channel strategies and prepare to align their whole operations with omni-channel retailing, from marketing to distribution ...
Kang, Ju-Young M. +2 more
core +2 more sources
Luxury retailers’ entry and expansion strategies in China [PDF]
Purpose The purpose of this paper is to examine internationalising luxury fashion retailers’ entry and post-entry expansion strategies in mainland China.
Bai, H, McColl, J, Moore, C
core +3 more sources
Young consumers online and offline channel purchase behaviour [PDF]
Consumers purchase path has become increasingly fragmented, as consumers now shop across various online and offline channels to complete a single transaction. Certain aspects need to be taken into consideration, to understand how consumers choose between
Lalwani, Dilip
core
This study investigates the influence of Omnichannel-Retailing (OCR) on customer-retention (CR) for Generation Z (Gen Z) in the nascent Industry 5.0 era.
Vardhan Choubey, Ayush Gautam
doaj +1 more source
Uncertain multilevel programming with application to omni-channel vehicle routing problem. [PDF]
Gao R, Ma Y, Ralescu DA.
europepmc +1 more source

