Results 71 to 80 of about 1,251,767 (186)
Data Science and ManagementBranded applications (apps) have become core touchpoints for improving consumer shopping experiences in omni-channel retailing, and many firms have developed different types of branded apps to provide additional value.
Lixia Jiang +3 more
doaj +1 more source
Activating the Consumer: Toward More Sustainable Last‐Mile Delivery
Journal of Business Logistics, Volume 46, Issue 4, October 2025.ABSTRACT This article investigates the impact of sustainability messaging on activating consumers' preferences for more sustainable last‐mile delivery options, namely the use of parcel lockers versus home delivery. By employing signaling theory, this research explores how firms can effectively communicate the sustainability impact of last‐mile delivery
William J. Rose +3 more
wiley +1 more source
Omni-channel shopping experiences – to share or not to share?
Cogent Business & ManagementThis study proposes an extended Stimulus-Organism-Response framework that investigates perceived seamlessness and product information as drivers of omni-channel shopping satisfaction, as well as the resulting consumer response outcomes.
Melanie Wiese
doaj +1 more source
Driving customer engagement and citizenship behaviour in omnichannel retailing: evidence from the fashion sector [PDF]
Spanish Journal of Marketing-ESICPurpose – This study, grounded in the SOR theory, aims to enrich the understanding of customer citizenship behaviour in omnichannel fashion retail by examining how different customer experiences enhance customer engagement and how that engagement leads ...
Suha Fouad Salem +1 more
doaj +1 more source
Evolutions of Omni‐Channel Fulfillment Performance: An In‐Depth Case Study in Grocery Retailing
Journal of Operations Management, Volume 71, Issue 5, Page 651-669, July 2025.ABSTRACT The rapid adoption of omni‐channel strategies has prompted grocery retailers to reconfigure their back‐end fulfillment operations to efficiently and effectively meet the demands of online and offline retail channels. Viewing back‐end fulfillment operations in omni‐channel grocery retail as a complex adaptive system, we present an eight‐year ...
Stuart Milligan +4 more
wiley +1 more source
Reverse Logistics under omni-channel retailing
, 2019 The evolution of omni-channel retailing has transformed the way retailers are selling their merchandise or products in the market. The advent of digitalization and consumer preferences has led to the evolution of omni-channel retailing.
Kumar, Vidit
core
Factors affecting blockchain technology in routing-location of combined transportation in the Omnichannel distribution system [PDF]
ارزش آفرینی در مدیریت کسب و کارThe aim of the present study is to determine the factors affecting blockchain technology in routing-location of combined transportation of the Channel Security Distribution System.
Sayed Ali Mir Hosseini +2 more
doaj +1 more source
Reverse Logistics under omni-channel retailing [PDF]
The evolution of omni-channel retailing has transformed the way retailers are selling their merchandise or products in the market. The advent of digitalization and consumer preferences has led to the evolution of omni-channel retailing.
Kumar, Vidit
core
Sustainability Challenges in Omni-channel Retailing: A Systematic Review
The consideration of sustainability aspects in omni-channel retail research has increased in recent years. Nevertheless, the literature lacks structured reviews that provide a holistic view on the various challenges in this research field. The purpose of
Osiako, Peter Onyonje +2 more
core +2 more sources
The Practicable Aspect of the Omni-Channel Retailing Strategy and Its Impact on Customer Loyalty
, 2019 This chapter explores the challenges of an integrated Omni-channel retailing strategy in the ‘bricks and clicks’ retail cosmetics industry of Cyprus, and the impact of this strategy on the attitudinal perspective of customers’ loyalty.
Tandy Christoforou +3 more
core +1 more source