Results 171 to 180 of about 12,447 (198)
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Omnichannel approach: Factors affecting consumer acceptance
Journal of Marketing Channels, 2018The omnichannel approach is a new commercial opportunity that aims to offer consumers a unique and satisfying experience through any touch point. This research aims to understand the factors that might lead consumers to accept and use this new approach.
Silva, Susana Costa e +2 more
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ECONOMIA & MANAGEMENT, 2017
L’omnichannel management (OCM) è considerabile come un’ulteriore evoluzione della multicanalità, orientata a superarne i limiti e i vincoli: una gestione sinergica dei numerosi canali e touchpoint, al fine di migliorare l’esperienzialità del cliente e ottimizzare la performance aziendale.
Busacca, Bruno +4 more
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L’omnichannel management (OCM) è considerabile come un’ulteriore evoluzione della multicanalità, orientata a superarne i limiti e i vincoli: una gestione sinergica dei numerosi canali e touchpoint, al fine di migliorare l’esperienzialità del cliente e ottimizzare la performance aziendale.
Busacca, Bruno +4 more
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Integrierte Marketingkommunikation: Omnichanneling
2020Erfolgreiche Kommunikationspolitik fur Unternehmen, Produkte und Dienstleistungen muss entsprechend eines Cross-, Multi- oder Omnichannel-Ansatzes in der Distribution mit potenziellen Konsumenten auch eine Synchronitat der Omnichannel-Customer-Journey mit dem eigenen Omnichannel-Marketing und der Omnichannel-Marketingkommunikation herstellen und somit „
Michael Kleinjohann, Victoria Reinecke
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2022
New skills and activities must be developed to be able to properly use intelligence systems, such as the omnichannel marketing hubs. One of the first steps to evolve in this digital transformation scenario is to recognize the importance of strategic data analysis in the decision-making process.
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New skills and activities must be developed to be able to properly use intelligence systems, such as the omnichannel marketing hubs. One of the first steps to evolve in this digital transformation scenario is to recognize the importance of strategic data analysis in the decision-making process.
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Omnichannel Promotion Effectiveness
SSRN Electronic Journal, 2016Despite the importance of promoting online (offline) customers to buy offline (online), little is known about how such targeted promotions actually influence the web, in-store, and total sales. We exploit two randomized field experiment datasets from a large department store with mobile promotions sent to its loyalty members.
Yuchi Zhang, Xueming Luo, Fue Zeng
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The chapter examines how omnichannel retail is becoming a popular tactic used by modern merchants to successfully target customers and capture a sizable portion of the market. The chapter identifies the critical elements influencing effective omnichannel strategies by examining customer behavior and preferences.
Sanjay Taneja, Rishi Prakash Shukla
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Sanjay Taneja, Rishi Prakash Shukla
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Omnichannel Assortment Planning
2019In today’s omnichannel environment consumers increasingly interact with assortments of the same firm across different touchpoints. To provide the seamless experience consumers are increasingly used to, firms have to engage in omnichannel assortment planning; coordinate all aspects of their assortment across different channels.
Rooderkerk, Robert, Kök, AG
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2020
Omnichannel marketing prepoznaje da potrošači vrlo često izmjenjuju kanale unutar određenih transakcija među maloprodajnim trgovinama, računalima, pametnim telefonima, tabletima i internetskim stranicama. S omnichannel pristupom, kupci mogu koristiti kombinacije između kanala i uređaja u svakoj fazi kupnje od otkrivanja proizvoda, informativnog ...
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Omnichannel marketing prepoznaje da potrošači vrlo često izmjenjuju kanale unutar određenih transakcija među maloprodajnim trgovinama, računalima, pametnim telefonima, tabletima i internetskim stranicama. S omnichannel pristupom, kupci mogu koristiti kombinacije između kanala i uređaja u svakoj fazi kupnje od otkrivanja proizvoda, informativnog ...
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Omnichannel eCommerce Application
2019This document is about the practices and beliefs on the technological innovation process in the power of Omnichannel Retail eCommerce Application. The article will discuss the essential characteristics of an Omnichannel Retail electronic store for the eCommerce business to succeed in selling either products or services offered by an individual for ...
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