Results 161 to 170 of about 40,864 (203)

Consumer Behavior in Omnichannel Retailing

2020
Abstract There have been significant developments in the field of retailing with digitalization. One of these developments is the emergence of omnichannel retailing. Although this has affected both firms and consumers considerably, the literature is dominated by the studies dealing with omnichannel retailing from the firms ...
Raife Meltem Yetkin Özbük, Duygu Aydin Ünal, Büşra Oktay   +2 more
openaire   +1 more source

Omnichannel Retailing

The chapter examines how omnichannel retail is becoming a popular tactic used by modern merchants to successfully target customers and capture a sizable portion of the market. The chapter identifies the critical elements influencing effective omnichannel strategies by examining customer behavior and preferences.
Sanjay Taneja, Rishi Prakash Shukla
openaire   +1 more source

Evaluating the Benefits of Omnichannel Retail

2022
With the evolution of the retail industry, the concept of omnichannel has emerged as a new strategy that merges the online and the offline world. The purpose of this research is to evaluate the benefits of an omnichannel retail strategy through a systematic literature review focused on consumer-related concepts.
Beatrice Failli Forzoni, Ana Reyes-Menendez, Beatriz Rodríguez Herráez   +2 more
openaire   +1 more source

Marketing Attribution in Omnichannel Retailing

2021
Although for years the marketing science community has been actively proposing models for measuring the effectiveness and return on marketing investment (ROI), marketing attribution remains one of the major issues today. In fact, the Marketing Science Institute has identified attribution marketing as the number one priority since 2016. In this research
Mariano Méndez-Suárez, Abel Monfort
openaire   +1 more source

Omnichannel Fashion Retail and Channel Integration

2016
The evolution from single channel to multichannel retailing is explained by the need to overcome existing format limitations such as the size of store, expansion in new markets through electronic channels, increasing sales by cross-channel interactions and gaining valuable insight into consumer behaviour through the Internet. The aim of this chapter is
Kent, Anthony, Vianello, Marco, Blazquez Cano, Marta; id_orcid 0000-0001-9956-9050, Helberger, Eva   +3 more
openaire   +2 more sources

Omnichannel retailing and business implications

Strategic Direction, 2022
Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.
openaire   +1 more source

Omnichannel Retailing for the Fashion Business

Retailing is an ever-changing facet in the fashion industry. Where brick-and-mortar used to reign supreme, digital is the current go-to for most consumers. Omnichannel retailing makes this process more seamless and has become the industry standard.
Tunmin Catherine Jai, Jihyun Vick
openaire   +1 more source

Are privacy concerns still relevant? Revisiting consumer behaviour in omnichannel retailing

Journal of Retailing and Consumer Services, 2022
Jun-Hwa Cheah, Yide Liu, Sara Quach Thaichon   +2 more
exaly  

Consumer decision‐making in omnichannel retailing: Literature review and future research agenda

International Journal of Consumer Studies, 2021
Bernadett Koles, Rajesh Kr Singh, Ruchi Mishra   +2 more
exaly  

Omnichannel retailing strategy: a systematic review

International Review of Retail, Distribution and Consumer Research, 2022
Aregu Asmare
exaly