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Showcasing optimization in omnichannel retailing
European Journal of Operational Research, 2021zbMATH Open Web Interface contents unavailable due to conflicting licenses.
Jisoo Park +2 more
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Omnichannel Grocery Retailing: A Balancing Act between Fulfillment Fees and Operations Management
Academy of Management Proceedings, 2021Omnichannel grocery retailers can fulfill online orders by allowing consumers to collect their orders at the retailers’ stores (click and collect or “CC” fulfillment) or have their orders delivered from the stores to their homes (home or “H” fulfillment).
Rabinovich, Elliot +3 more
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Marketing Attribution in Omnichannel Retailing
2021Although for years the marketing science community has been actively proposing models for measuring the effectiveness and return on marketing investment (ROI), marketing attribution remains one of the major issues today. In fact, the Marketing Science Institute has identified attribution marketing as the number one priority since 2016. In this research
Mariano Méndez-Suárez, Abel Monfort
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2016
Tremendous growth of information technology led to the rise of a new form of retailing, the digital retailing, (includes e-commerce and m-commerce), which offers value, convenience and tons of information. Mostly, customers experience digital and conventional retailing distinctly.
Gulnaz Banu P., Gokulakannan P.
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Tremendous growth of information technology led to the rise of a new form of retailing, the digital retailing, (includes e-commerce and m-commerce), which offers value, convenience and tons of information. Mostly, customers experience digital and conventional retailing distinctly.
Gulnaz Banu P., Gokulakannan P.
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Digitalization and Omnichannel Retailing
2020Abstract The technology trend is rapidly reshaping the retail industry. With digitalization, some traditional business rules have been altered, removing many physical barriers while at the same time adding more challenges. This chapter first discusses the fundamental changes brought by the digital trend.
Xi Li, Huazhong Zhao
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Omnichannel retailing and business implications
Strategic Direction, 2022Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.
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Omnichannel Distribution to Fulfill Retail Orders
Manufacturing & Service Operations Management, 2022Problem definition: Although the analytical literature extensively studies distribution channels, empirical evidence on the value of omnichannel distribution is limited, especially for the omnichannel used by manufacturing companies to fulfill retail orders. I empirically evaluate the extent to which the dual–distribution center (dual-DC) distribution
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The chapter examines how omnichannel retail is becoming a popular tactic used by modern merchants to successfully target customers and capture a sizable portion of the market. The chapter identifies the critical elements influencing effective omnichannel strategies by examining customer behavior and preferences.
Sanjay Taneja, Rishi Prakash Shukla
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Sanjay Taneja, Rishi Prakash Shukla
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Omnichannel Fashion Retail and Channel Integration
2016The evolution from single channel to multichannel retailing is explained by the need to overcome existing format limitations such as the size of store, expansion in new markets through electronic channels, increasing sales by cross-channel interactions and gaining valuable insight into consumer behaviour through the Internet. The aim of this chapter is
Kent, Anthony +3 more
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Omnichannel Customer Behavior in Retail Banking
2019Like retailers, banks are increasingly becoming omnichannel, providing products and services across brick-and-mortar (branches) and digital channels to their customers. Since banking products and services do not have physical attributes and can be completely defined digitally, one would assume that transition to digital channels would be relatively ...
Vibhanshu Abhishek, Beibei Li
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