Results 231 to 240 of about 10,989,293 (295)

When Connection Feels Empty: Rethinking Consumer Loneliness Through Dual Presence in Digital Marketing

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Digital marketplaces sell connection, yet loneliness persists among their users. Marketing scholarship has largely examined loneliness as a consumer‐level deficit, studying how individuals compensate through consumption. How digital environments themselves structure the conditions under which loneliness is experienced has received less ...
Tianhao Yang   +2 more
wiley   +1 more source

When Bad Feels Better: How Negative Online Brand Engagement Transforms Into Consumer Happiness

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Brands are increasingly prioritizing consumer happiness alongside profit, yet research offers limited guidance on fostering this in negative consumer‐brand contexts. Drawing on the broaden‐and‐build theory, this work models consumer pathways from anti‐consumption and disidentification to negative cognition and affection, to constructive and ...
Xinyu Dong   +2 more
wiley   +1 more source

Divergence in Menopause Symptom Narratives Between Online and Clinical Settings.

open access: yesJAMA Netw Open
Mehta T, Agrawal M, Chen IY, Hswen Y.
europepmc   +1 more source

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