Results 81 to 90 of about 58,112 (301)

Athletes’ Personal Branding on Social Media: A Case Study of Eileen Gu during the Beijing Olympics [PDF]

open access: yesMedia and Intercultural Communication: A Multidisciplinary Journal
This study examines how athletes use social media to shape and promote their personal brand, employing the case of Eileen Gu, a Chinese American skier who won three medals at the 2022 Beijing Olympics on behalf of China.
Fang Xie, Dongye Lyu, Hao Zhang
doaj   +1 more source

Feasibility and Tolerability of Performing Portable MRI for Neurological Disorders in an Outpatient Neurology Clinic: A Prospective Cohort

open access: yesAnnals of Clinical and Translational Neurology, EarlyView.
ABSTRACT Background Accessing brain magnetic resonance imaging (MRI) can be challenging, especially for underserved patients, which may lead to disparities in neurological diagnosis. Method This mixed‐methods study enrolled adults with one of four neurological disorders: mild cognitive impairment or dementia of the Alzheimer type, multiple sclerosis ...
Maya L. Mastick   +19 more
wiley   +1 more source

Personal branding of top managers [PDF]

open access: yes, 2021
Personal branding has gained enormous momentum through the emergence of Web 2.0 and the subsequent explosion of social media, which has led to visibility, fame and attention becoming key currencies in the daily lives of an increasing number of people.
openaire   +1 more source

Vestibular Patient Journey: Insights From Vestibular Disorders Association (VeDA) Registry

open access: yesAnnals of Clinical and Translational Neurology, EarlyView.
ABSTRACT Objective Vestibular symptoms impose a high burden of disability. Understanding real‐world diagnostic and treatment pathways can identify care gaps and guide interventions. We aimed to characterize symptom profiles, diagnostic trends, provider involvement, and treatment patterns in vestibular disorders.
Ali Rafati   +10 more
wiley   +1 more source

THE IMPACTS OF BRAND EXPERIENCES ON BRAND LOVE, BRAND TRUST, AND BRAND LOYALTY: AN EMPIRICAL STUDY

open access: yesJurnal Bisnis dan Manajemen, 2019
Previous studies that studied brand relationships tended to ignore the relationship between brand experience and brand loyalty and the role of brand love and brand trust.
Sharon Madeline, Sabrina O. Sihombing
doaj   +1 more source

Multidimensional Profiling of MRI‐Negative Temporal Lobe Epilepsy Uncovers Distinct Phenotypes

open access: yesAnnals of Clinical and Translational Neurology, EarlyView.
ABSTRACT Objective Although hippocampal sclerosis (TLE‐HS) represents the most frequent cause of temporal lobe epilepsy (TLE), up to 30% of patients show no lesion on visual MRI inspection (TLE‐MRIneg). These cases pose diagnostic and therapeutic challenges and are underrepresented in surgical series.
Alice Ballerini   +28 more
wiley   +1 more source

A BRAND TRIANGLE MODEL to AVOID BRANDING MYOPIA [PDF]

open access: yes
This article takes the metaphor of myopia to explain the most limited vision of brand, understood as the identifying sign of a product. As brand is a sign, we turn to semiotics, the science of signs, in order to apply a model which broadens the concept ...
Paulo Lencastre, Ana Côrte-Real
core  

BRANDING IN SPORT [PDF]

open access: yesAnalele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie, 2018
Sport has been and continues to be a fun way for the masses and a long tradition since the ancient Greek and Roman times. People have always used sport to escape from their everyday problems.
BARBU MIHAI CONSTANTIN RĂZVAN   +1 more
doaj  

The Impact of Visiting a Brand Website on Brand Personality

open access: yesElectronic Markets, 2003
What are the effects of forced exposure to the brand website on perceived brand personality? An experiment with random assignment to exposure vs. control (non‐exposure) groups for ten websites is analysed. Three covariates are included to test their impact on brand personality after website exposure: product type (utilitarian/functional vs.
Muller, Brigitte, Chandon, Jean-Louis
openaire   +3 more sources

Home - About - Disclaimer - Privacy