Results 81 to 90 of about 857,541 (305)
Journal Communication Spectrum, 2016 Teman Ahok is a community who has goals to organized support for Basuki Tjahja Purnama (Ahok) on Governatorial Election DKI Jakarta 2017. Teman Ahok using personal brand Ahok to reach out their objective and applying marketing public relations strategy ...
Mailan Fransian Cahyani Hutauruk
doaj +1 more source
Consumer reactions to self-expressive brand display [PDF]
Brand names and other brand elements are often displayed on one’s body or clothes for the purpose of personal value expression. Despite the frequency of such brand displays in the marketplace, we know little about how consumers respond to seeing brands ...
Czellar, Sandor +3 more
core
Pengaruh Komunikasi Pemasaran Terpadu Terhadap Ekuitas Merek (Survey Pada Pelanggan Hotel Pelangi Malang) [PDF]
, 2013 This study aims to identify and explain how the influence of Integrated Marketing Communications consists of Advertising, Sales Promotion, Personal Selling, Public Relations, Direct Marketing, Interactive Marketing, and Corporate Design together and ...
Fathoni, F. (Fathir)
core +1 more source
Evaluation of Effectiveness of Marketing Communication Mix Elements in Nigerian Service Sector [PDF]
, 2010 Creating effective communication with customers is the most important aspect in services marketing. To date we still have poor understanding of the role of effective marketing communication with customers in attracting and maintaining prospective and ...
Kotler +5 more
core +1 more source
Annals of Clinical and Translational Neurology, EarlyView.ABSTRACT Objective Super‐Refractory Status Epilepticus (SRSE) is a rare, life‐threatening neurological emergency with unclear etiology in many cases. Mitochondrial dysfunction, often due to disease‐causing genetic variants, is increasingly recognized as a cause, with each gene producing distinct pathophysiological mechanisms.
Pouria Mohammadi +2 more
wiley +1 more source
Frontiers in Psychology, 2018 Personal branding has become an important concept in management literature in recent years. Yet, with more than 100 scholarly papers published on the concept to date, it has developed into a fragmented area of research with a diversity of definitions and conceptual boundaries.
Scheidt, Stefan, Henseler, Jörg
openaire +3 more sources
Product Variety under Brand Influence: An Empirical Investigation of Personal Computer Demand [PDF]
Prior research suggests that brand may influence consumer preference for differentiated products. However, the extant literature does not measure how brand value affects product similarity and consumer choice.
Kai-Lung HUI
core
Peran Brand Awareness dalam Memediasi Hubungan Iklan dan Personal Selling dengan Niat Beli [PDF]
, 2017 The number of foreign insurance companies who compete in the growth of life insurance market in Indonesia increased continually making AJB Bumiputera 1912 lose the competition in terms of purchase intention and brand awareness.
Prabawa, K. T. (Kadek) +2 more
core
Annals of Clinical and Translational Neurology, EarlyView.ABSTRACT Objective To determine the concentration of glial fibrillary acidic protein (GFAP) in cerebrospinal fluid (CSF) and plasma in Alexander disease (AxD) and whether GFAP levels are predictive of disease phenotypes. Methods CSF and plasma were collected (longitudinally when available) from AxD participants and non‐AxD controls.
Amy T. Waldman +9 more
wiley +1 more source
ProfetikThe rapid growth of social media has transformed advertising strategies, particularly for micro, small, and medium enterprises (MSMEs) seeking to build brand credibility in highly competitive digital environments.
Joko Suryono +4 more
doaj +1 more source