Results 91 to 100 of about 857,541 (305)
Luxury perfume brands: Consumer Brand Relationship and the mature consumer [PDF]
, 2016 The heritage of luxury fashion perfume brands dates back to the early twentieth century with the first branded perfume, Rosine, being launched by French couturier Paul Poiret’s.
Carey, Lindsey +2 more
core
Why young consumers are not open to mobile marketing communications [PDF]
, 2007 This paper explores young people's motivations for using mobile phones. Older adolescents' everyday use of traditional and new forms of mediated communication were explored in the context of their everyday lives, with data generated from self-completion ...
Grant, Ian, O'Donohoe, Stephanie
core +2 more sources
Effects of Biological Sex and Age on Cerebrospinal Fluid Markers—A Retrospective Observational Study
Annals of Clinical and Translational Neurology, EarlyView.ABSTRACT Objective Cerebrospinal fluid (CSF) analysis is a key diagnostic tool for neurological diseases. To date, only a few studies have investigated in larger cohorts the effect of age and biological sex on diagnostic markers extracted from CSF. Methods For this retrospective observational study, 4163 CSF findings (2012–2020) were evaluated.
Isabel‐Sophie Hafer +3 more
wiley +1 more source
Ethos of science and the approach to promotion in science
Marketing of Scientific and Research Organizations, 2018 The quality of research is the most important feature in the world of science. A researcher who achieves an excellence in science has a chance to win recognition and gain authority in her scientific field.
Feldy Marzena
doaj +1 more source
A Conversation With … Jane Melvin MBA, Branding Expert, on Why You Shouldn't Build a Personal Brand. [PDF]
Clin Orthop Relat Res, 2022 Leopold SS.
europepmc +1 more source
The Impact of Visiting a Brand Website on Brand Personality
Electronic Markets, 2003 What are the effects of forced exposure to the brand website on perceived brand personality? An experiment with random assignment to exposure vs. control (non‐exposure) groups for ten websites is analysed. Three covariates are included to test their impact on brand personality after website exposure: product type (utilitarian/functional vs.
Muller, Brigitte, Chandon, Jean-Louis
openaire +3 more sources
Remote Assessment of Ataxia Severity in SCA3 Across Multiple Centers and Time Points
Annals of Clinical and Translational Neurology, EarlyView.ABSTRACT Objective Spinocerebellar ataxia type 3 (SCA3) is a genetically defined ataxia. The Scale for Assessment and Rating of Ataxia (SARA) is a clinician‐reported outcome that measures ataxia severity at a single time point. In its standard application, SARA fails to capture short‐term fluctuations, limiting its sensitivity in trials.
Marcus Grobe‐Einsler +20 more
wiley +1 more source
Pengaruh Komunikasi Pemasaran Sosial Terhadap Brand Awareness Ombudsman Republik Indonesia [PDF]
, 2014 Tujuan dari penelitian ini adalah untuk menganalisa pengaruh komunikasi pemasaran sosial pada brand awareness Ombudsman Republik Indonesia. Telah diidentifikasi enam dimensi komunikasi pemasaran sosial yang digunakan yaitu advertising, Public Relations ...
Kania, D. (Dessy) +1 more
core
Effect of Brand Elements on Brand Personality Perception
Procedia - Social and Behavioral Sciences, 2014 AbstractBrand personality is an important topic in marketing studies already for several decades. It is proven that brand personality plays a significant role in ensuring brand loyalty, forming favourable attitudes towards the brand and enlarging brand equity. However, very little attention is paid to the topic, how different brand elements, attributes
Šeimienė, Eleonora +1 more
openaire +1 more source
Annals of Clinical and Translational Neurology, EarlyView.ABSTRACT Background Accessing brain magnetic resonance imaging (MRI) can be challenging, especially for underserved patients, which may lead to disparities in neurological diagnosis. Method This mixed‐methods study enrolled adults with one of four neurological disorders: mild cognitive impairment or dementia of the Alzheimer type, multiple sclerosis ...
Maya L. Mastick +19 more
wiley +1 more source