Personal Branding: Interdisciplinary Systematic Review and Research Agenda
Personal branding has become an important concept in management literature in recent years. Yet, with more than 100 scholarly papers published on the concept to date, it has developed into a fragmented area of research with a diversity of definitions and
Sergey Gorbatov +2 more
doaj +1 more source
The Role of Country of Origin in Brand Following on Social Media Among U.S. Consumers [PDF]
An understanding of how consumers interact with brands online is still in its infancy. This study will attempt to explain what motivates consumers to follow brands on social media, looking specifically at the role country and region of origin of products
Keenan, Kevin, Pokrywczynski, Jim
core +1 more source
Memory and Resting‐State Connectivity in Acute Transient Global Amnesia: A Case–Control fMRI Study
ABSTRACT Background and Objectives Transient global amnesia (TGA) is a striking model of isolated amnesia. While hippocampal lesions are well described, the network‐level mechanisms and the precise neuropsychological profile remain debated. Our objective was thus to characterize functional and neuropsychological correlates of acute TGA and their ...
Elias El Otmani +10 more
wiley +1 more source
Sosyal Medya Aracılığıyla Yaratılan Kişisel Markalar ve Benlik Sunumu
Sosyal medya kavramı insanlar arasındaki iletişimi farklı boyutlara taşımış, artık sadece iletişim kurmanın ötesinde kitleleri etkileyen, fark edilmeyi ve bilinirliği sağlayan bir araç olarak değerlendirilmeye başlanmıştır. Günümüzde yeterince bilinmeyen
Ebru Gökaliler, İpek Hepekiz
doaj +1 more source
THE ROLE OF FACEBOOK IN MARKETING: CONCEPTUAL MODEL AND EMPIRICAL TEST [PDF]
The purpose of this research was to identify the relationships between ‘Facebook’ brand page users’ motivations, engagement behaviors and future behavioral intentions.
Duman, Teoman +2 more
core
ABSTRACT Chimeric antigen receptor (CAR) T‐cell therapy has been investigated in neurological diseases, encompassing both central nervous system malignancies and autoimmune disorders, thereby extending its application beyond hematological cancers.
Omar Alqaisi +5 more
wiley +1 more source
Analysis and estimation of the personal branding in the conditions of personality’s increase of professional success [PDF]
Essence of the personal branding is certain, the specific features of the personal brands are exposed by comparison to classic one, that distinguishes them as the special market force, conceptual positions of forming of the personal brand are considered ...
M.V. Pusikova, O.A. Bilovodska
doaj
Pengaruh Brand Image dan Product Quality terhadap Brand Love dan Brand Loyalty pada Pengguna Mobil Honda Jazz di Kota Pekanbaru [PDF]
This research aimed to analysze Brand Image and Product Quality to Brand Love and Branf Loyalty Honda Jazz users in Pekanbaru City. The object of this research was Honda Jazz users in Pekanbaru City.
Alwie, A. P. (Alvi) +2 more
core
Association Between Motor Pathway Damage and Motor Deficit in Upper and Lower Limb in People With MS
ABSTRACT Objective Corticospinal tract damage is common in people with MS, but the degree of clinical symptoms varies. We hypothesize that corticospinal tract lesions are more extensive and severe in people with MS with motor impairments in both upper and lower limbs.
Mathilde Liffran +13 more
wiley +1 more source
Building a stylist’s personal brand in the digital space
The article reveals the concepts of style and stylist’s personal brand. The importance of the role and functionality of a personal stylist for the modern consumer is substantiated.
A. A. Abramova, L. G. Akhmaeva
doaj +1 more source

