Results 131 to 140 of about 58,112 (301)
This thesis was submitted for the degree of Doctor of Philosophy and awarded by Brunel University.This research recommends a new approach to brand strategy for Korean professional football teams, focusing on the relationships between team brand identity ...
Koo, Ja Joon
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Developing a Patterm of Entrepreneur’s Personal Brand in SMEs Total Brand [PDF]
Although the Branding literature has focused on large corporations, small and medium sized enterprises (SMEs)- which are one of the foundations of economic prosperity- have unique features such as the strong role of the entrepreneur that differ their ...
Yasamin Razeghi +3 more
doaj
Objective This study aimed to describe real‐world trends in preconception and prenatal use of antirheumatic drugs among pregnant individuals with rheumatic diseases in Ontario, Canada. Methods We conducted a time‐series analysis using repeated cross‐sectional data to examine annual patterns of disease‐modifying antirheumatic drug (DMARD) use among ...
Shenthuraan Tharmarajah +6 more
wiley +1 more source
Influence of Advertising Variability, Brand Extension Effects, Brand Name, Variety Seeking Behavior and Customer Value on Buying Decisions: A Multi-experiment Analysis [PDF]
The belief that individual difference in brand preference or choice behavior are caused by personality differences has not always been supported by empirical research.
Rajagopal
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Objective We characterized emergency department (ED) gout visits and identified patient characteristics and health services patterns contributing to ED presentations. Methods We conducted a population‐based study of ED gout visits in Ontario, Canada, between 2014 and 2023.
Timothy S. H. Kwok +7 more
wiley +1 more source
The aim of this research was to identify the role of brand reputation in encouraging consumer willingness to provide personal data online, for the benefits of personalisation.
Doig, Jennifer Michelle
core
Brand and marketing: building a brand’s personality
This chapter argues that a brand is far more than a name or a logo: it is a complex system of tangible and intangible values that creates value for both the firm and the consumer. In markets where products increasingly resemble one another, differentiation relies primarily on brand perception and personality.Brands operate at the core of perceptual and
openaire +2 more sources
Objective The objective of this article is to identify perceptions of patients with systemic lupus erythematosus (SLE) regarding artificial intelligence (AI)–based online symptom assessment tools, and the potential of these tools to address diagnostic barriers.
Olivia A. Stein +7 more
wiley +1 more source
Influence of Brand Name in Variety Seeking Behavior of Consumers: An Empirical Analysis [PDF]
The variety-seeking behavior and the brand choice among the consumers have been discussed extensively in the previous research contributions from the stochastic point of view.
Rajagopal
core
Objective Race and household income impact outcomes in patients with rheumatic conditions; however, their role in pediatric antineutrophil cytoplasmic antibody (ANCA)–associated vasculitis (AAV) remains poorly understood. We aimed to evaluate whether race and ethnicity and household income are associated with severe AAV disease and renal outcomes among
Roberto Alejandro Valdovinos +2 more
wiley +1 more source

