Results 121 to 130 of about 58,112 (301)
A mixed method study of airline brand equity [PDF]
, 2012 This research investigates airline brand equity in a sequential, mixed method study. The initial, exploratory study undertaken with the focus groups identified relevant issues that influence airline brand equity.
Nakaprasit, Ayudh
core
, 2022 Personal branding is a relatively new concept that has many benefits, such as having a clear vision of yourself, shaping how others see you, standing out from others, and staying consistent with who your are as a person.
Johnson, Franchesca
core
Arthritis Care &Research, EarlyView.Objective Despite well‐described biologic causes, the public views unhealthy lifestyle choices as the primary cause of gout. This study investigated how causal beliefs about gout influence the public's views about its management. Methods In a randomized study, 201 members of the public viewed one of two 2‐minute videos about gout.
Rachel Murdoch +6 more
wiley +1 more source
The influence of product design on establishing brand equity
, 2008 This thesis was submitted for the degree of Doctor of Philosophy and awarded by Brunel University.This study investigated the role of product design on brand equity by investigating the effect of consumers' perception about product design on brand equity.
Na, Kwang Jin
core
Building a corporate brand : The internal brand building process in Swedish service firms
, 2008 There is consensus that every organisation needs to develop a strong brand as part of its business strategy. It is, however, unclear how corporate brands can be effectively developed. The aim of this study is to empirically explore the internal corporate
Salehi-Sangari, Esmail +6 more
core +1 more source
Journal for Advancement of Marketing EducationPurpose of the Study: This research supports the importance of teaching personal branding through a blueprint for marketing faculty to advance how students can create and communicate a personal brand on LinkedIn using a well-established theory of ...
Carlos Valdez +2 more
doaj +1 more source
Metamorphosis of personal political brand identity through longitudinal qualitative content analysis
Frontiers in Political ScienceThis study explores the application of longitudinal qualitative content analysis to explain the evolution of political identity through Prabowo Subianto’s changing messages during the Indonesian presidential election across three temporal phases: 2014 ...
Zamroatul Fuaddah +3 more
doaj +1 more source
Arthritis Care &Research, EarlyView.Objective This study aimed to characterize cannabis product choices (cannabinoid content and formulation) among patients with rheumatologic conditions and their associations with patient factors, patient‐reported perceived side effects, and positive impacts.
Susan Zhang +10 more
wiley +1 more source
Brand personality - Brand personality as a way of developing and maintaining Swedish brands
, 1998 Validerat; 20101217 (root)
openaire +1 more source
Arthritis Care &Research, EarlyView.Over the past 50 years, the science of pediatric rheumatology has grown exponentially due to an expansion in the understanding of complex rheumatic conditions and a surge in novel targeted therapeutics. Physician‐scientists in the field of pediatric rheumatology have played major roles in these advancements that have improved the care of children ...
Ekemini A. Ogbu +2 more
wiley +1 more source