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How Age and Disclosures of Sponsored Influencer Videos Affect Adolescents’ Knowledge of Persuasion and Persuasion [PDF]

Journal of Youth and Adolescence, 2020
This study examines the effects of age (early versus middle adolescence) combined with the content of disclosures for sponsoring in online influencer videos on adolescents’ knowledge of persuasion and on persuasion.
Eva van Reijmersdal, Van Reijmersdal Eva A   +1 more
exaly   +3 more sources

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Persuasion Knowledge in the Marketplace: A Meta‐Analysis

Journal of Consumer Psychology, 2022
Martin Eisend
exaly  

The disclosure paradox: how persuasion knowledge mediates disclosure effects in sponsored media content

International Journal of Advertising, 2021
Thomas Koch, Benno Viererbl, Charlotte Schulz-Knappe   +2 more
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Priming skepticism: Unintended consequences of one‐sided persuasion knowledge access

Psychology and Marketing, 2020
Mathew S Isaac, Kent Grayson
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education and persuasion

Ca-A Cancer Journal for Clinicians, 1963
R N Grant
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How to Measure Persuasion Knowledge

International Journal of Advertising, 2015
Michelle R Nelson, Chang-Dae Ham
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Persuasion knowledge and consumer reactions to pricing tactics

Journal of Retailing, 2007
David M Hardesty, William O Bearden
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The Relationship of Persuasion Knowledge, Identification of Commercial Intent and Persuasion Outcomes in Advergames—the Role of Media Context and Presence

Journal of Consumer Policy, 2013
Michelle R Nelson, Ralf Terlutter, Martin K J Waiguny   +2 more
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Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent

Journal of Consumer Research, 2000
Margaret Campbell, Amna Kirmani
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Differential Effects of Value Consciousness and Coupon Proneness on Consumers’ Persuasion Knowledge of Pricing Tactics

Journal of Retailing, 2012
Kishore Gopalakrishna Pillai
exaly