Results 231 to 239 of about 6,978,157 (239)

Preschool Children's Persuasion Knowledge: The Contribution of Theory of Mind

Journal of Public Policy and Marketing, 2009
T Bettina Cornwell, Anna R McAlister
exaly  

The role of persuasion knowledge, assessment of benefit and harm, and third-person perception in coping with online behavioral advertising

Computers in Human Behavior, 2016
Michelle R Nelson, Chang-Dae Ham
exaly  

Development of the Persuasion Knowledge Scales of Sponsored Content (PKS-SC)

International Journal of Advertising, 2018
Sophie Boerman, Alexandra Lelia Dima, Eva van Reijmersdal   +2 more
exaly  

Ad Disclosure vs. Ad Recognition: How Persuasion Knowledge Influences Native Advertising Evaluation

Journal of Interactive Advertising, 2019
Jun Heo
exaly  

Effects of online advertising format and persuasion knowledge on audience reactions

Journal of Marketing Communications, 2012
Eva van Reijmersdal
exaly  

Disclosing the persuasive nature of advergames: moderation effects of mood on brand responses via persuasion knowledge

International Journal of Advertising, 2015
Eva van Reijmersdal, Esther Rozendaal, Moniek Buijzen   +2 more
exaly  

Advergame speed influence and brand recall: The moderating effects of brand placement strength and gamers’ persuasion knowledge

Computers in Human Behavior, 2016
Devika Vashisht
exaly  

Vulnerable older consumers: New persuasion knowledge achievement measure

International Journal of Consumer Studies, 2017
Katalin Balázs
exaly  

How does persuasion knowledge differ between humanlike virtual influencers and human influencers?

International Journal of Advertising
Sophie Boerman
exaly