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Journal of Research in Interactive Marketing
PurposeSocial free sampling (SFS) campaigns are an increasingly popular marketing practice in which firms provide trial users with free sampling products and collect posted trial reports from trial users on social commerce sites to attract prospective consumers.
Junyun Liao +3 more
openaire +1 more source
PurposeSocial free sampling (SFS) campaigns are an increasingly popular marketing practice in which firms provide trial users with free sampling products and collect posted trial reports from trial users on social commerce sites to attract prospective consumers.
Junyun Liao +3 more
openaire +1 more source
Effects of a branded webtoon on ad avoidance: The persuasion knowledge model of dual experiences
Journal of Marketing Communications, 2023Ilyoung Ju, Jong Woo Jun
openaire +1 more source
2008
In a scientist discussion, the participants exchange arguments and try to challenge each other by asking the right questions. The discussion is aimed at increasing the participants' knowledge of the discussed problem. In this article, we propose a simulation model of knowledge and attitude dynamics, based on a social-psychological theory of persuasion.
Buchsbaum, Thomas, Mosler, Hans-Joachim
openaire +1 more source
In a scientist discussion, the participants exchange arguments and try to challenge each other by asking the right questions. The discussion is aimed at increasing the participants' knowledge of the discussed problem. In this article, we propose a simulation model of knowledge and attitude dynamics, based on a social-psychological theory of persuasion.
Buchsbaum, Thomas, Mosler, Hans-Joachim
openaire +1 more source
Persuasion Knowledge in the Marketplace: A Meta‐Analysis
Journal of Consumer Psychology, 2022Martin Eisend
exaly