Results 271 to 278 of about 19,777,746 (278)

Ich weiß, sie bekommt Geld dafür! Aber ich hab Guido Maria doch so gern! The Persuasion Knowledge Model von Friestad und Wright

2022
openaire   +1 more source

Consumer response to fake news about brands on social media: the effects of self-efficacy, media trust, and persuasion knowledge on brand trust

Journal of Product and Brand Management, 2019
Yang Cheng, Zifei Chen
exaly  

Confronting the Fear of Privacy Infringement: How Consumers Cope with Online Behavioral Advertising Through Multidimensional Persuasion Knowledge and the Extended-Extended Parallel Process Model

Journal of Current Issues & Research in Advertising
Un Chae Chung, Chang-Dae Ham
openaire   +1 more source

Friestad & Wright (1994): The Persuasion Knowledge Model

openaire   +1 more source

Fake News as a Persuasion Attempt, in a Post-Globalization Context. Extrapolations from Friestad and Wright’s Persuasion Knowledge Model

openaire   +1 more source

Thirty years of persuasion knowledge research: From demonstrating effects to building theory to increasing applicability

Consumer Psychology Review
Bobby Calder, Mathew S Isaac
exaly  

Perceiving Intelligent Advice-Giving Systems - A Trust Perspective Under the Persuasion Knowledge Model.

openaire   +1 more source