Results 261 to 270 of about 19,777,746 (278)

Priming skepticism: Unintended consequences of one‐sided persuasion knowledge access

Psychology and Marketing, 2020
Mathew S Isaac, Kent Grayson
exaly  

Persuasion knowledge and consumer reactions to pricing tactics

Journal of Retailing, 2007
David M Hardesty, William O Bearden
exaly  

The Effect of CSR Type, CSR Fit and Ethnocentrism of Multinational Corporations on CSR Motivation and Corporate Attitude : Focusing on Persuasion Knowledge Model

The Korean Journal of Advertising, 2017
Yejin Oh, Heewon Cha
openaire   +1 more source

How to Measure Persuasion Knowledge

International Journal of Advertising, 2015
Michelle R Nelson, Chang-Dae Ham
exaly  

The Relationship of Persuasion Knowledge, Identification of Commercial Intent and Persuasion Outcomes in Advergames—the Role of Media Context and Presence

Journal of Consumer Policy, 2013
Michelle R Nelson, Ralf Terlutter, Martin K J Waiguny   +2 more
exaly  

A Study Investigating the Influence of Parasocial Interaction and Subjective Social Distance Between Internet Private Broadcasting BJ and Viewers and Expertise on PPL Effect :Focusing on Persuasion Knowledge Model

The Journal of Convergence Society and Public Policy, 2018
Seong Dahye, Lee Hyung-Seok
openaire   +1 more source

Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent

Journal of Consumer Research, 2000
Margaret Campbell, Amna Kirmani
exaly  

Advergame speed influence and brand recall: The moderating effects of brand placement strength and gamers’ persuasion knowledge

Computers in Human Behavior, 2016
Devika Vashisht
exaly  

Differential Effects of Value Consciousness and Coupon Proneness on Consumers’ Persuasion Knowledge of Pricing Tactics

Journal of Retailing, 2012
Kishore Gopalakrishna Pillai
exaly  

Preschool Children's Persuasion Knowledge: The Contribution of Theory of Mind

Journal of Public Policy and Marketing, 2009
T Bettina Cornwell, Anna R McAlister
exaly