The Place as a Brand. Theory and Practise of the Place Branding [PDF]
Economics and Culture, 2023 Research purpose. The purpose of the research project was to evaluate the status of place branding as a scientific discipline and to check whether this concept has been concretised during exploration and articulation. An additional objective was to check
Adamus-Matuszyńska Anna, Dzik Piotr
doaj +2 more sources
Co-creation and internal place branding: a case study of Plettenberg Bay, South Africa [PDF]
Place Branding and Public Diplomacy, 2022 Camatti N, Wallington S.
europepmc +3 more sources
Place Branding and Citizen Involvement: Participatory Approach to Building and Managing City Brands [PDF]
International Studies: Interdisciplinary Political and Cultural Journal, 2017 This article examines the role of citizens in the process of building and managing city brands. A multidisciplinary approach is applied to explain the multifaceted nature of territorial brands and citizen involvement.
Marta Hereźniak
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Travel Writing in Place Branding - A Case Study on Nantes [PDF]
Journal of Tourism, Heritage & Services Marketing, 2017 One of the main channels to communicate city branding, designed to attract British tourists for short breaks, is the travel section of the UK national press.
CharlieMansfield
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Rethinking place branding and place making through creative and cultural quarters [PDF]
, 2014 Cultural and creative quarters—from historic districts to new digital hubs—feature heavily in economic development and cluster studies, but their role in place making and branding is only recently being discovered. Essentially production based, they also
Evans, Graeme
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Place branding: a challenging process for Romania [PDF]
Human Geographies: Journal of Studies and Research in Human Geography, 2009 In a world of globalization, the marketing of places has grown in importance as countries, regions and individual destinations such as cities compete with one another to attract investment and visitors.
Daniela Dumbraveanu
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The multiple faces of place branding in the EU: special issue on the fourth IPBA conference [PDF]
Place Branding and Public Diplomacy, 2020 Deffner A.
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Student media as a part of urban communication and an actor of inclusive place branding [PDF]
World of Media, 2023 The paper examines the participation of student media in inclusive place branding. Today, the territory is no longer viewed as a specific product, but as the place of interaction between different parties (authorities, businesses, residents, etc ...
Kirill Zorin
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Place Branding: Connecting Tourist Experiences to Territories
Fuori Luogo, 2023 Tourism involves different organizations with different aims, such as public or private sectors nongovernmental or associations and even communities.
Fabio Corbisiero
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The Impact of Regional Economic Conditions on Place Branding Results: The Survival Analysis Approach
Экономика региона, 2023 Place branding became a part of regional development processes; therefore, regional conditions could affect the place branding success. Nevertheless, studies on place branding success are mostly focused on management issues, and the role of regional ...
Павел Юрьевич Макаров +1 more
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