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Place Branding and Citizen Involvement: Participatory Approach to Building and Managing City Brands [PDF]
International Studies: Interdisciplinary Political and Cultural Journal, 2017 This article examines the role of citizens in the process of building and managing city brands. A multidisciplinary approach is applied to explain the multifaceted nature of territorial brands and citizen involvement.
Marta Hereźniak
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Travel Writing in Place Branding - A Case Study on Nantes [PDF]
Journal of Tourism, Heritage & Services Marketing, 2017 One of the main channels to communicate city branding, designed to attract British tourists for short breaks, is the travel section of the UK national press.
CharlieMansfield
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Rethinking Place Branding [PDF]
, 2015 Cultural and creative quarters—from historic districts to new digital hubs—feature heavily in economic development and cluster studies, but their role in place making and branding is only recently being discovered. Essentially production based, they also
Evans, Graeme
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Student media as a part of urban communication and an actor of inclusive place branding [PDF]
World of Media, 2023 The paper examines the participation of student media in inclusive place branding. Today, the territory is no longer viewed as a specific product, but as the place of interaction between different parties (authorities, businesses, residents, etc ...
Kirill Zorin
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Place Branding: Connecting Tourist Experiences to Territories
Fuori Luogo, 2023 Tourism involves different organizations with different aims, such as public or private sectors nongovernmental or associations and even communities.
Fabio Corbisiero
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The Impact of Regional Economic Conditions on Place Branding Results: The Survival Analysis Approach
Экономика региона, 2023 Place branding became a part of regional development processes; therefore, regional conditions could affect the place branding success. Nevertheless, studies on place branding success are mostly focused on management issues, and the role of regional ...
Павел Юрьевич Макаров +1 more
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Zbornik Radova Ekonomskog Fakulteta u Istočnom Sarajevu, 2013 In recent period of time the globalization as a relevant phenomenon directly affects all spheres of life. Unification, universality as well as homogenous world are some of the results of the process of globalization.
Dalibor Đerić
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A multilevel threshold public good perspective on place branding: evidence from Italy
Regional Studies, Regional Science, 2023 This paper proposes a new interpretation of place brand as a multilevel threshold public good (MTPG) produced by the interaction of narratives from different geographical levels.
Margherita Bellanca, Vieri Calogero
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Place Branding in the Age of the New Normal:
Maketingu Janaru, 2021 Currently, rural areas have structural problems. Place branding, which leverages the nonresident population, is attracting attention as a solution to these problems. However, the COVID-19 pandemic has prevented this policy from being implemented. In this
Tetsu Kobayashi
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‘Damn, Norway’. Place Branding as a Function of Local Campaigns and Global Actors
Fuori Luogo, 2022 Social media platforms are believed to offer new opportunities for place branding practitioners, but also change who participates in the process. This paper investigates the role of global networks in shaping the image of a place, focusing on foreign ...
Jessica Yarin Robinson
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