Results 21 to 30 of about 198,363 (288)
New Urban Landscapes and Urban Image
Proceedings of the International Conference of Contemporary Affairs in Architecture and Urbanism-ICCAUA, 2021 Recent accounts of place branding seen to have become an important tool for the cities which eagerly demand to take place in the global competition.
Zeynep Eraydın
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Questioning a “one size fits all” city brand: Developing a branded house strategy for place brand management [PDF]
, 2017 Purpose: City branding has gained popularity as governance strategy. However, the academic underpinning is still poor, and city branding needs a more critical conceptualization, as well as more complex management systems.
Braun, E. (Erik), Zenker, S. (Sebastian)
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Islamic Identity Versus City/place Branding [PDF]
, 2012 Is a brand a product, a service, or a company? Is it a logo, a marketing strategy or an attitude? As globalization intensifies, places increasingly compete with other places for attention, influence, markets, investments, businesses, visitors, residents,
Mandour, M. A. (M)
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The Instruments of Place Branding: How is it Done? [PDF]
, 2009 Place branding is the idea of discovering or creating some uniqueness, which differentiates one place from others in order to gain a competitive brand value.
Ashworth, Gregory
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Studia Ekonomiczne i Regionalne, 2018 Subject and purpose of work: The study systematizes concepts and terms related to country branding such as nation branding, state branding, place branding, destination branding, location branding, territory branding, and region branding as well as ...
Papp-Váry Árpád Ferenc
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Redai dili, 2022 Place branding is an important means of enhancing place value. It promotes the competitiveness of a place by delivering a unique image distinguished from other places to the audience, to stimulate the development of the local economy and enhance the ...
Lin Mingliang, Yang Minghui
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Aiding Fair Trade Online Through Place Branding [PDF]
, 2014 With the increased awareness of developed nations about social inequities in the world, fair trade has become in vogue. The Internet provides an opportunity for fair trade organizations (FTOs) to market their goods and take advantage of the desire of ...
Becerra, Enrique P. +2 more
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VILLAGE AND RURAL BRANDING: Strategies for Developing Distinctive Values in Rural Areas
Journal Communication Spectrum, 2017 The development of geographical branding has made any place and space valuable if it is well communicated. This is no exception in the context of village and rural branding. Countries with rich villages and rural areas, such as Indonesia, should consider
Bambang Sukma Wijaya
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Regional Studies, Regional Science, 2016 Place branding has become an increasingly integral part of local and regional economic development strategies in the global competition for business investment.
Evan Cleave +3 more
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The Place as a Brand. Theory and Practise of the Place Branding
Economics and Culture, 2023 Research purpose. The purpose of the research project was to evaluate the status of place branding as a scientific discipline and to check whether this concept has been concretised during exploration and articulation. An additional objective was to check
Adamus-Matuszyńska Anna, Dzik Piotr
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