Results 21 to 30 of about 201,149 (355)
The role of place branding in promoting social capital in urban areas (case study: Ahvaz, Iran)
Frontiers in Built Environment, 2022 The aim of this study is to investigate the impact of neighborhood branding in increasing its social capital. The issue of social capital at the neighborhood scale is one of the most important components of quality and for achieving various aspects of ...
Mansour Ramezi +4 more
doaj +1 more source
A framework of place branding, place image, and place reputation: antecedents and moderators [PDF]
, 2016 Purpose – This paper develops a framework that links the concepts of place branding, place image, and place reputation. Focusing on the antecedents and outcomes of place branding in the context of an emerging country, namely Iran, the model further ...
Foroudi, Mohammad M. +4 more
core +1 more source
Brands in international and multi‐platform expansion strategies: economic and management issues [PDF]
, 2015 Powerful media branding has historically facilitated successful international expansion on the part of magazine and other content forms including film and TV formats.
A Esser +28 more
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(Non)Branding Cities and (De)Institutionalization Perspectives: A Case Study of Van, Turkey
Coğrafya Dergisi, 2022 This study focuses on place branding theory with a case study from a city in Eastern Turkey. The experiences of the city of Van in branding its physical, cultural, and living memories potentially revise the stakeholder approach in tourism branding.
Mehmet Şeremet +2 more
doaj +1 more source
New Urban Landscapes and Urban Image
Proceedings of the International Conference of Contemporary Affairs in Architecture and Urbanism-ICCAUA, 2021 Recent accounts of place branding seen to have become an important tool for the cities which eagerly demand to take place in the global competition.
Zeynep Eraydın
doaj +1 more source
The Instruments of Place Branding: How is it Done? [PDF]
, 2009 Place branding is the idea of discovering or creating some uniqueness, which differentiates one place from others in order to gain a competitive brand value.
Ashworth, Gregory
core +1 more source
Questioning a “one size fits all” city brand: Developing a branded house strategy for place brand management [PDF]
, 2017 Purpose: City branding has gained popularity as governance strategy. However, the academic underpinning is still poor, and city branding needs a more critical conceptualization, as well as more complex management systems.
Braun, E. (Erik), Zenker, S. (Sebastian)
core +2 more sources
Islamic Identity Versus City/place Branding [PDF]
, 2012 Is a brand a product, a service, or a company? Is it a logo, a marketing strategy or an attitude? As globalization intensifies, places increasingly compete with other places for attention, influence, markets, investments, businesses, visitors, residents,
Mandour, M. A. (M)
core +3 more sources
Redai dili, 2022 Place branding is an important means of enhancing place value. It promotes the competitiveness of a place by delivering a unique image distinguished from other places to the audience, to stimulate the development of the local economy and enhance the ...
Lin Mingliang, Yang Minghui
doaj +1 more source
Studia Ekonomiczne i Regionalne, 2018 Subject and purpose of work: The study systematizes concepts and terms related to country branding such as nation branding, state branding, place branding, destination branding, location branding, territory branding, and region branding as well as ...
Papp-Váry Árpád Ferenc
doaj +1 more source