Results 31 to 40 of about 201,149 (355)
VILLAGE AND RURAL BRANDING: Strategies for Developing Distinctive Values in Rural Areas
Journal Communication Spectrum, 2017 The development of geographical branding has made any place and space valuable if it is well communicated. This is no exception in the context of village and rural branding. Countries with rich villages and rural areas, such as Indonesia, should consider
Bambang Sukma Wijaya
doaj +1 more source
Aiding Fair Trade Online Through Place Branding [PDF]
, 2014 With the increased awareness of developed nations about social inequities in the world, fair trade has become in vogue. The Internet provides an opportunity for fair trade organizations (FTOs) to market their goods and take advantage of the desire of ...
Becerra, Enrique P. +2 more
core +1 more source
Regional Studies, Regional Science, 2016 Place branding has become an increasingly integral part of local and regional economic development strategies in the global competition for business investment.
Evan Cleave +3 more
doaj +1 more source
Welsh Economic Review, 2021 This article sets out developments in the place branding literature, detailing its potential to support sustainable development when considered as a process that reflects and supports the place and its people, policies and practices.
Laura Reynolds
doaj +1 more source
Acta Geographica Slovenica, 2022 Place branding is an approach to stimulating territorial development. From the theoretical point of view, place branding in rural areas should be an inclusive and participatory process.
Erik Logar
doaj +1 more source
Surf ’s Up: Work, Life, Balance and Brand in a New Age Capitalist Organization [PDF]
, 2010 This article reframes the notion of work/life balance through analysis of branding and the immaterial labour process in a ‘new age capitalist’ organization.
Land, Chris, Taylor, Scott
core +1 more source
Tourism and Hospitality, 2021 Place branding often builds upon gastro-cultural features. Yet, the convergence point between gastro-cultural place identity and the experience on offer could (and should) further benefit from contemporary studies in emerging fields, such as value co ...
Stella Kladou, Nikolaos Trihas
doaj +1 more source
Post-place branding as nomadic experiencing [PDF]
, 2018 This paper introduces post-place branding in the context of the post-representationalist turn in marketing research by drawing on Deleuze and Guattari’s (A thousand plateaus: capitalism and schizophrenia, University of
Rossolatos, George
core +1 more source
Exploring the dimensions of place branding: an application of the ICON model to the branding of Toronto [PDF]
, 2017 Purpose: The purpose of this paper is to explore the place branding dimensions of a city undergoing a concerted effort to build a distinctive brand for itself. Design/methodology/approach: A qualitative, exploratory approach is adopted, applying the
Dinnie, Keith, Warren, Giannina
core +2 more sources
New Onset of Fibromyalgia After Exposure to a Combat Environment: A Longitudinal Cohort Study
Arthritis Care &Research, EarlyView.Objective Traumatic life events are hypothesized to be triggers for the onset of fibromyalgia. Posttraumatic stress disorder (PTSD) is a common comorbidity of fibromyalgia. However, limited prospective data are available on the development of fibromyalgia after exposure to high‐magnitude stress.
Jay B. Higgs +15 more
wiley +1 more source