Results 301 to 310 of about 657,154 (312)

The Effect of Store Image and Service Quality on Brand Image and Purchase Intention for Private Label Brands

Australasian Marketing Journal, 2011
exaly  

The role of private label tiers and private label naming strategies in the relationship between private label brand equity and store loyalty

Journal of Product and Brand Management, 2019
Natalia Rubio
exaly  

Private brand mismanagement by misconception

Business Horizons, 1968
openaire   +1 more source

Striking a balance with private branding

Business Strategy Review, 2006
Ram Herstein, Eyal Gamliel
openaire   +1 more source

Brands and Private Labels

Effective Executive, 2008
openaire   +1 more source

Defensive strategy against a private label: Building brand premium for retailer cooperation

Journal of Retailing and Consumer Services, 2017
exaly  

Private label positioning: Quality versus feature differentiation from the national brand

Journal of Retailing, 2006
exaly  

Private versus national brands

openaire   +1 more source

Influence of iconic, indexical cues, and brand schematicity on perceived authenticity dimensions of private-label brands

Journal of Retailing and Consumer Services, 2018
exaly  

Branding India–a Public-Private Partnership

2013
openaire   +1 more source