Results 281 to 290 of about 2,163,878 (300)

National versus private brand: A regulatory focus perspective

Journal of Retailing and Consumer Services, 2020
Trang P Tran, Charles Blankson, Francisco Guzman   +2 more
exaly  

Private label positioning: Quality versus feature differentiation from the national brand

Journal of Retailing, 2006
Anne T Coughlan
exaly  

How to brand your private labels

Business Horizons, 2018
Marnik Dekimpe, Inge Geyskens
exaly  

Relationships among consumer vanity, gender, brand sensitivity, brand consciousness and private self‐consciousness

International Journal of Consumer Studies, 2013
Seung-Hee Lee
exaly  

Salesperson–brand relationship: main dimensions and impact within the context of private brand retailing

Journal of Personal Selling and Sales Management, 2015
Geraldine Michel
exaly  

Private and national brand consumers' images of fashion stores

Journal of Product and Brand Management, 2013
Shaked Gilboa, Eyal Gamliel, Ram Herstein   +2 more
exaly  

The battle between private brand and manufacturer brand on the advertising field

2013
Las marcas de distribuidor (MDD) han experimentado un proceso de crecimiento constante, sumando cuota de mercado en la mayoría de categorías de productos, incrementando notablemente su presencia en la cesta de la compra y ganándose la confianza de los consumidores.
openaire   +1 more source

Private Label Imitation of a National Brand: Implications for Consumer Choice and Law

Journal of Marketing Research, 2014
Youngju Kim, Neeraj Arora, Anocha Aribarg   +2 more
exaly  

Consumer preference for national vs. private brands: The influence of brand engagement and self-concept threat

Journal of Retailing and Consumer Services, 2018
David E Sprott, Kevin Voss, Sándor Czellar   +2 more
exaly  

Influence of iconic, indexical cues, and brand schematicity on perceived authenticity dimensions of private-label brands

Journal of Retailing and Consumer Services, 2018
Alain Jolibert
exaly