Results 281 to 290 of about 657,154 (312)

Public‐private collaborations: branded public services?

European Journal of Marketing, 2012
PurposeThe objective of this article is to understand how to optimize partnerships between the public and business sectors. It aims to use a reference group influence model to help identify which kinds of public services are best suited to this type of collaboration.Design/methodology/approachConsumer data were collected in two stages using surveys ...
Francisco Guzmán, Vicenta Sierra
openaire   +1 more source

Retailer Brand Loyalität durch Private Label Brands als Untersuchungsgegenstand

2017
Angesichts weitreichender Veranderungen der Marktbedingungen fur Handelsunternehmen steht die Markenfuhrung derzeit zahlreichen Herausforderungen gegenuber. Die zunehmende Verbreitung von Discountermarkten, die Einfuhrung des SB-Prinzips sowie die steigende Zahl an Unternehmensubernahmen (Fusionen und Akquisitionen) fuhren zu Konzentrationstendenzen ...
openaire   +1 more source

The impact of brand communities on public and private brand loyalty: A field study in professional sports

Journal of Business Research, 2022
K G Magnus Hultman, Aristeidis Theotokis
exaly  

Private Labels, Brands, and Competition Policy

2001
Abstract The growing use of private labels in recent years has affected significantly the landscape of retail competition, with major retailers no longer being confined to their traditional role as purchasers and distributors of branded goods. By selling their own-label products within their outlets they are competing with their upstream
openaire   +1 more source

Public, brands, private

2019
Kengo Kuma, Kengo Kuma
openaire   +1 more source

The role of brand equity in a new rebranding strategy of a private label brand

Journal of Business Research, 2020
Catarina Marques, Nebojsa S Davcik
exaly  

Determinants of customer brand loyalty in the retail industry: A comparison between national and private brands in South Korea

Journal of Retailing and Consumer Services, 2021
Minyoung Lee, Eunil Park, Angel P Del Pobil   +2 more
exaly  

Private-brand introduction and investment effect on online platform-based supply chains

Transportation Research, Part E: Logistics and Transportation Review, 2021
exaly  

On the Uses of Private Brands

The Journal of Industrial Economics, 1972
openaire   +1 more source

National versus private brand: A regulatory focus perspective

Journal of Retailing and Consumer Services, 2020
Francisco Guzman, Trang P Tran, Charles Blankson   +2 more
exaly