Results 271 to 280 of about 2,163,878 (300)

Store brand and perceived risk on private label brand attitude

Journal of Indian Business Research, 2020
Purpose The purpose of this paper is to find the influence of retailer equity and perceived risk on attitudes toward private label brand (PLB) grocery products. Design/methodology/approach Retailer equity includes four variables: retailer awareness, retailer association, retailer perceived quality and retailer loyalty.
openaire   +1 more source

Private-brand introduction and investment effect on online platform-based supply chains

Transportation Research, Part E: Logistics and Transportation Review, 2021
Yongmei Liu, Junhua Hu
exaly  

The impact of brand communities on public and private brand loyalty: A field study in professional sports

Journal of Business Research, 2022
Aristeidis Theotokis, K G Magnus Hultman   +1 more
exaly  

On the Uses of Private Brands

The Journal of Industrial Economics, 1972
openaire   +1 more source

Public, brands, private

2019
Kengo Kuma, Kengo Kuma
openaire   +1 more source

Determinants of customer brand loyalty in the retail industry: A comparison between national and private brands in South Korea

Journal of Retailing and Consumer Services, 2021
Angel P del Pobil, Eunil Park, Minyoung Lee   +2 more
exaly  

Triggering brand switching in online stores: The effectiveness of recommendations for private labels versus national brands

Journal of Business Research, 2023
Maggie Geuens
exaly  

Striking a balance with private branding

Business Strategy Review, 2006
Ram Herstein, Eyal Gamliel
openaire   +1 more source

Sources of retailer personality: Private brand perceptions

Journal of Retailing and Consumer Services, 2016
Didier Louis
exaly  

A strategy for the development of the private country club: focusing on brand prestige

International Journal of Contemporary Hospitality Management, 2015
Jinsoo Hwang, Heesup Han
exaly