Results 271 to 280 of about 657,154 (312)

Determinants of Private Brand Attitude

Journal of Marketing Research, 1967
Differences in price and promotional elasticity are potentially the most useful criteria for market segment identification of low cost consumer goods. This article presents an approach to segment identification using private brand attitudes. Various possible determinants are tested on data from a field study of females’ attitudes toward private brands.
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Innovation in Private-Label Branding

Design Management Review, 2010
Private labels are taking on the national brands. Putting price aside, specialty retailers, supermarkets, and chains, such as Starbucks and Target, are creating high-margin, high-quality consumer goods and experiences that are enticing growing numbers of loyal and profitable customers.
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Strategic brand alliances: implications of ingredient branding for national and private label brands

Journal of Product & Brand Management, 2000
Current research on brand alliances has focused primarily on alliances between two known, national brands. However, there is significant benefit to both parties in an alliance between a national brand and a private brand. Such alliances are gaining importance in the industry but have not been studied by marketers.
Rajiv Vaidyanathan, Praveen Aggarwal
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An Insight into Private Label Brands

Management and Labour Studies, 2009
The recent booming of organised retail sector in India has also opened up vast scope for private label players in the market. As retail players are quick to grab a bigger and bigger slice of the retail pie, a new challenge in the shape of private label brands are raising their heads to upturn the applecart of the manufacturer brands.
Sudhanshu Sekhar Kar, Rohit Prashar
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private branding theory

the theory of private branding!
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The growth in private brands

Retail and Distribution Management, 1987
Private brands currently account for 25% of all retail sales and Management Horizons predicts that by 1990 that figure will have risen to 30%. Private branding is no longer the ‘poor relation’ but a positive aid to increased profits as speakers at a recent conference, argued.
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Store brand and perceived risk on private label brand attitude

Journal of Indian Business Research, 2020
Purpose The purpose of this paper is to find the influence of retailer equity and perceived risk on attitudes toward private label brand (PLB) grocery products. Design/methodology/approach Retailer equity includes four variables: retailer awareness, retailer association, retailer perceived quality and retailer loyalty.
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Private label brands: a relationship perspective

Journal of Business & Industrial Marketing, 2017
Purpose The Australian supermarket industry has long been dominated by two players – Coles and Woolworths. Most recently this dominance has increased significantly and the “Big 2” have used their power more effectively and have introduced an ever-increasing number of “private label” products on supermarket shelves.
Catherine Sutton-Brady, Tom Taylor, Patty Kamvounias   +2 more
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The PRIVATE BRANDING Matrix

This comprehensive theoretical treatise explores the profound distinction between conventional market-driven branding and authentic personal brand symbols created according to the SATOR Matrix principles. While ordinary logos function as mere market identifiers, personal brand symbols designed according to this framework serve as powerful consciousness
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Research on the impact of Private Brands on store brands

2008 IEEE International Conference on Automation and Logistics, 2008
Private brand development is a double-edged sword. A successful extension can make benefits for the retail enterprises, while on the contrary, an unsuccessful one may result in brand dilution. Product attributes of private brand is one of the brand attributes which can be controlled by retailers.
null Depeng Zhang, null Xin Su, null Li Ma   +2 more
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