Results 261 to 270 of about 657,154 (312)

Can Private Brand Buyers Be Identified?

Journal of Marketing Research, 1972
Much marketing research in the past ten years has been directed to identifying managerially meaningful and behaviorally sound consumer market segments. Results have, in general, shown that psychological and demographic measures have not been terribly good criterion variables for segmentation. Marketers have attempted to find the deal prone consumer [10]
Philip C. Burger, Barbara Schott
openaire   +1 more source

The effect of retailer private brands on consumer-based retailer equity: comparison of named private brands and generic private brands

The International Review of Retail, Distribution and Consumer Research, 2013
This study investigated the effect of a private brand (PB) with retailer's name versus a generic brand on retailer equity and loyalty. Retailer equity was conceptualized as four dimensions: retailer awareness, retailer association, perceived quality, and retailer loyalty.
Laee Choi, Patricia Huddleston
openaire   +1 more source

National Brands and Private Brands Communication in Japan

Japanese Economy, 2004
(2004). National Brands and Private Brands Communication in Japan. Japanese Economy: Vol. 32, No. 3, pp. 105-124.
KEISUKE SUYAMA, HARUO UMEMOTO, YUYA SUZUKI   +2 more
openaire   +1 more source

Increasing the Brand Equity of Private Label Brands

International Journal of Customer Relationship Marketing and Management, 2017
This paper was developed to investigate the different factors affecting the Brand Equity of Private Label Brands and Perceived Value in the Egyptian market. 578 random shoppers in 26 branches all over Egypt completed questionnaire about their perception of different factors affecting Brand Equity.
Tamer A. Awad, Sahar Mohsen
openaire   +1 more source

Consumption-Based Cross-Brand Learning: Are Private Labels Really Private?

Journal of Marketing Research, 2012
While some researchers view private labels (PLs) as a key tool for retailer differentiation, others imply that consumers do not distinguish between PLs of different chains. This debate raises the question: Do a retail chain's PL investments subsidize rival PLs? In addition, how does this affect their choice share vis-à-vis national brands? The authors
Gijsbrechts, E., Szymanowski, M.G.
openaire   +2 more sources

The private branding phenomenon

Strategic Direction, 2017
Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.
openaire   +1 more source

Private Labels and National Brands: A Comparison Within Brand Extension

2015
This paper focuses on private labels and manufacturers’ brands; its specific goal is to answer the question whether they are the same in terms of their brand extension effectiveness. The paper reports the results of three experimental studies which analyze the impact of category fit and brand knowledge on brand extension of private label vs.
GROSSO, MONICA, CASTALDO, SANDRO
openaire   +2 more sources

National Brands or Private Brands? A Regulatory Focus Perspective

Association of Marketing Theory and Practice Proceedings, 2013
Drawing on existing literature, the current research is to investigate how regulatory focus moderates the influence of two aspects of message framing, i.e., attribute framing and risky choice framing, and their interactions on customer perception measured by four components: brand attitude, attitude toward the ad, purchase intention, and willingness to
Tran, Trang Phuc, Hubbard, Joan
openaire   +1 more source

Attitude toward Private Label Brands

2016
The primary aim of this study was to identify the determinants of attitude toward Private Labels (PLs) in Spain in one of the most important industries for such brands: the Fast-Moving Consumer Goods (FMCG) industry. To this end, a conceptual model was proposed based on a review of the relevant literature in the field. To test the model, a database was
Mónica Gómez-Suárez, María Pilar Martínez-Ruiz   +1 more
openaire   +1 more source

Private brands in retailing

2022
Throughout the years, private labels have been growing all around the globe, and lately all of the market’s stakeholders (retailers, customers, manufacturers, etc.) are becoming more interested in this phenomenon which can provide great opportunities to them.
openaire   +1 more source