Results 261 to 270 of about 2,163,878 (300)

Shelf-space allocation of national and private brands

European Journal of Operational Research, 2007
zbMATH Open Web Interface contents unavailable due to conflicting licenses.
Nawel Amrouche, Georges Zaccour
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Private brands in retailing

2022
Throughout the years, private labels have been growing all around the globe, and lately all of the market’s stakeholders (retailers, customers, manufacturers, etc.) are becoming more interested in this phenomenon which can provide great opportunities to them.
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Innovation in Private-Label Branding

Design Management Review, 2010
Private labels are taking on the national brands. Putting price aside, specialty retailers, supermarkets, and chains, such as Starbucks and Target, are creating high-margin, high-quality consumer goods and experiences that are enticing growing numbers of loyal and profitable customers.
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Consumption-Based Cross-Brand Learning: Are Private Labels Really Private?

Journal of Marketing Research, 2012
While some researchers view private labels (PLs) as a key tool for retailer differentiation, others imply that consumers do not distinguish between PLs of different chains. This debate raises the question: Do a retail chain's PL investments subsidize rival PLs? In addition, how does this affect their choice share vis-à-vis national brands? The authors
Gijsbrechts, E., Szymanowski, M.G.
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Strategic brand alliances: implications of ingredient branding for national and private label brands

Journal of Product & Brand Management, 2000
Current research on brand alliances has focused primarily on alliances between two known, national brands. However, there is significant benefit to both parties in an alliance between a national brand and a private brand. Such alliances are gaining importance in the industry but have not been studied by marketers.
Rajiv Vaidyanathan, Praveen Aggarwal
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Determinants of Private Brand Attitude

Journal of Marketing Research, 1967
Differences in price and promotional elasticity are potentially the most useful criteria for market segment identification of low cost consumer goods. This article presents an approach to segment identification using private brand attitudes. Various possible determinants are tested on data from a field study of females’ attitudes toward private brands.
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The New World of Private Brands

California Management Review, 1966
Increased emphasis on private brands appears to be enhancing retailers' growing channel power. In the face of such developments, manufacturers have several alternatives. Dr. Stern discusses the advantages and disadvantages of these alternatives.
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private branding theory

the theory of private branding!
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What Is in a Brand-Quality Perception of Manufacturer versus Private Brands

Journal of International Consumer Marketing, 1995
In an era of increasing private brand proliferation, it is important to gauge how consumers perceive the quality of the private brand products vis-a-vis manufacturer brands. Using a taste-testing experiment, this study investigated consumer perception of quality of manufacturer and private brands in Hong Kong.
Suk-ching Ho, Chi-fai Chan
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The PRIVATE BRANDING Matrix

This comprehensive theoretical treatise explores the profound distinction between conventional market-driven branding and authentic personal brand symbols created according to the SATOR Matrix principles. While ordinary logos function as mere market identifiers, personal brand symbols designed according to this framework serve as powerful consciousness
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