Private brand - Open Access .click

Journal of Consumer Marketing, 1994
Describes the problems that major brand suppliers face in the context of the growing attractiveness of private brands to the retailer and the consumer. Discusses the factors contributing to this growth. Describes the roles that private brands perform for the retailer.
Shiva Nandan, Roger Dickinson
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The effect of retailer private brands on consumer-based retailer equity: comparison of named private brands and generic private brands

The International Review of Retail, Distribution and Consumer Research, 2013
This study investigated the effect of a private brand (PB) with retailer's name versus a generic brand on retailer equity and loyalty. Retailer equity was conceptualized as four dimensions: retailer awareness, retailer association, perceived quality, and retailer loyalty.
Laee Choi, Patricia Huddleston
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Private label personality: applying brand personality to private label brands

The International Review of Retail, Distribution and Consumer Research, 2015
Private label brands (PLBs) are an important facet of the retail offering within the supermarket sector. Although research has focused on the risk factors of private label purchasing, there has been little research that explores the brand management of private labels including the development of a brand personality.
Mark S. Glynn, Tiza Widjaja
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1. no poverty
brand equity
brand image

brand loyalty
brand trust
2. zero hunger

private universities
social media
purchase intention