Results 251 to 260 of about 2,163,878 (300)

Research on the impact of Private Brands on store brands

2008 IEEE International Conference on Automation and Logistics, 2008
Private brand development is a double-edged sword. A successful extension can make benefits for the retail enterprises, while on the contrary, an unsuccessful one may result in brand dilution. Product attributes of private brand is one of the brand attributes which can be controlled by retailers.
null Depeng Zhang, null Xin Su, null Li Ma   +2 more
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National Brands and Private Brands Communication in Japan

Japanese Economy, 2004
(2004). National Brands and Private Brands Communication in Japan. Japanese Economy: Vol. 32, No. 3, pp. 105-124.
KEISUKE SUYAMA, HARUO UMEMOTO, YUYA SUZUKI   +2 more
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Increasing the Brand Equity of Private Label Brands

International Journal of Customer Relationship Marketing and Management, 2017
This paper was developed to investigate the different factors affecting the Brand Equity of Private Label Brands and Perceived Value in the Egyptian market. 578 random shoppers in 26 branches all over Egypt completed questionnaire about their perception of different factors affecting Brand Equity.
Tamer A. Awad, Sahar Mohsen
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PROMOTION AS AN ELEMENT OF PRIVATE BRAND DEVELOPMENT

International Journal of Management Cases, 2009
In recent years, the significance of private brands has grown to such an extent that it can not be ignored. Private brands market share in certain countries in Europe is exceeding 40 per cent and is continuously increasing. Although, retailers have started to develop private brands in order to offer customers a cheaper alternative compared to leading ...
Gregurec, Iva, Horvat, Sandra, Vranešević, Tihomir   +2 more
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Can Private Brand Buyers Be Identified?

Journal of Marketing Research, 1972
Much marketing research in the past ten years has been directed to identifying managerially meaningful and behaviorally sound consumer market segments. Results have, in general, shown that psychological and demographic measures have not been terribly good criterion variables for segmentation. Marketers have attempted to find the deal prone consumer [10]
Philip C. Burger, Barbara Schott
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The private branding phenomenon

Strategic Direction, 2017
Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.
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The growth in private brands

Retail and Distribution Management, 1987
Private brands currently account for 25% of all retail sales and Management Horizons predicts that by 1990 that figure will have risen to 30%. Private branding is no longer the ‘poor relation’ but a positive aid to increased profits as speakers at a recent conference, argued.
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An Insight into Private Label Brands

Management and Labour Studies, 2009
The recent booming of organised retail sector in India has also opened up vast scope for private label players in the market. As retail players are quick to grab a bigger and bigger slice of the retail pie, a new challenge in the shape of private label brands are raising their heads to upturn the applecart of the manufacturer brands.
Sudhanshu Sekhar Kar, Rohit Prashar
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Private Labels and National Brands: A Comparison Within Brand Extension

2015
This paper focuses on private labels and manufacturers’ brands; its specific goal is to answer the question whether they are the same in terms of their brand extension effectiveness. The paper reports the results of three experimental studies which analyze the impact of category fit and brand knowledge on brand extension of private label vs.
GROSSO, MONICA, CASTALDO, SANDRO
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National Brands or Private Brands? A Regulatory Focus Perspective

Association of Marketing Theory and Practice Proceedings, 2013
Drawing on existing literature, the current research is to investigate how regulatory focus moderates the influence of two aspects of message framing, i.e., attribute framing and risky choice framing, and their interactions on customer perception measured by four components: brand attitude, attitude toward the ad, purchase intention, and willingness to
Tran, Trang Phuc, Hubbard, Joan
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