Results 291 to 300 of about 2,163,878 (300)

Brands and Private Labels

Effective Executive, 2008
openaire   +1 more source

The role of private label tiers and private label naming strategies in the relationship between private label brand equity and store loyalty

Journal of Product and Brand Management, 2019
Maria Nieves VillaseÑor Roman, Natalia Rubio   +1 more
exaly  

Private brand mismanagement by misconception

Business Horizons, 1968
openaire   +1 more source

Defensive strategy against a private label: Building brand premium for retailer cooperation

Journal of Retailing and Consumer Services, 2017
exaly  

The supermarket industry – private label brand development

2008
Kumaresh Chakraborty, Sam Adapa
openaire   +1 more source

Private Label Brands

openaire   +1 more source

The Study on Employer Brand Strategy in Private Enterprises from the Perspective of Human Resource Management

Energy Procedia, 2011
exaly  

Private versus national brands

openaire   +1 more source

Wirkung von Private Label Brands auf Retailer Brands

2017
openaire   +1 more source

Strategic Brand Management: implications for global private label brands

2013
openaire   +1 more source