Results 271 to 280 of about 703,385 (309)

Profiling Private-Label Avoiders

2016
Many food retailers offer private-label products because of the strategic benefits they provide. Growing private-label sales could be advantageous for both retailers and private-label manufacturers. Conventional wisdom leads us to believe it would be ineffective to use traditional market segmentation and targeting to grow private-label sales because ...
Larson, Ronald B., Larson, Ronald B.
openaire   +1 more source

Retailer Private-Label Margins: The Role of Supplier and Quality-Tier Differentiation

Journal of Marketing, 2013
The authors show how new realities in the private-label (PL) landscape, including differential PL-sourcing relationships and differentiated, three-tiered PL portfolios, affect the gross margins that retailers realize on their PLs. In addition, they examine the moderating role of the identity of the PL supplier (dual brander vs.
ter Braak, Anne, Dekimpe, Marnik G., Geyskens, Inge   +2 more
openaire   +3 more sources

Private-label manufacturing.

Medical device technology, 1998
Private, or own-brand, labelling of products is an attractive proposition for manufacturers who may have unique products but lack access to particular markets, or distributors who may have a strong brand identity but lack a suitable product. However, care must be taken to ensure that private-labelled products comply with the Medical Device Directive ...
openaire   +1 more source

Private Labels punkten prächtig

Lebensmittel Zeitung
Handelsmarken schwimmen auf einer Erfolgswelle. Getrieben wird die Entwicklung einerseits von der Stellung als preiswerte Ausweichmöglichkeit in Zeiten hoher Inflation und andererseits vom immer ausgefeilteren Eigenmarkenportfolio der Händler.
Christian Lattmann, Konrad Murmann
openaire   +1 more source

The contribution of organic private label products to private label share outcomes

European Journal of Marketing
Purpose The growing demand for sustainable consumption motivates retailers to consider including organic private label products in private label assortments to attract and serve health and environmentally conscious consumers, while also possibly improving the image of the private label brand as well.
Jake Hoskins, Faruk Anıl Konuk, Jane Emma Machin   +2 more
openaire   +1 more source

Private label: Vriend of Vijand? (Private Label: Friend or Enemy?)

1997
4 p.
Verhoef, P.C., Nijssen, E.J., Sloot, L.M.   +2 more
openaire   +2 more sources

Private Labels

2013
This Bachelor Thesis titled Private labels deals with distribution strategy based on the introduction of private labels especially in retail chains. At the beginning it is focused on the general concept of private label offered by retailers, where is mentioned basic characteristics, history and structuring of distribution brands.
openaire   +1 more source

Private labels in Australia: A case where retailer concentration does not predicate private labels share

Journal of Brand Management, 2011
Researchers suggest that private label penetration is due to the degree of retailer power over suppliers and the level of retailers’ concentration (Tarzijan, 2004). While true for some countries, this is not the case in Australia, where the retailer concentration is one of the highest in the world (two retailers hold 74 per cent of the grocery market ...
openaire   +2 more sources

Private Labels Revisited: Extending Framework of Private Label Choice

SSRN Electronic Journal, 2021
openaire   +1 more source

Attitude toward Private Label Brands

2016
The primary aim of this study was to identify the determinants of attitude toward Private Labels (PLs) in Spain in one of the most important industries for such brands: the Fast-Moving Consumer Goods (FMCG) industry. To this end, a conceptual model was proposed based on a review of the relevant literature in the field. To test the model, a database was
Mónica Gómez-Suárez, María Pilar Martínez-Ruiz   +1 more
openaire   +1 more source