Results 301 to 310 of about 5,836 (311)

A Positive Theory of Private Label: A Strategic Role of Private Label in a Duopoly National-Brand Market

Marketing Letters, 2005
exaly  

Private labels, store brands and generic products

International Journal of Hospitality Management, 1983
openaire   +1 more source

Interaction between online retail platforms' private label brand introduction and manufacturers' channel selection

Journal of Retailing and Consumer Services
Ziqiong Zhang, Zili Zhang
exaly  

Private label and manufacturer brand choice in a new competitive reality: Strategic directions and the future of brands

European Management Journal, 2019
exaly  

Wirkung von Private Label Brands auf Retailer Brands

2017
openaire   +1 more source

Private labels, brands and competition law enforcement

2015
Ariel Ezrachi, Ketan Ahuja
openaire   +1 more source

National brand or private label? : the effect of income and uncertainty, on the choice between private labels and national brands

2010
openaire   +1 more source

Advances in National Brand and Private Label Marketing

2019
openaire   +1 more source

Advances in National Brand and Private Label Marketing

2017
openaire   +1 more source

Strategic Brand Management: implications for global private label brands

2013
openaire   +1 more source