Results 281 to 290 of about 5,836 (311)

The competition between private label and national brand through the signal of Euro‐leaf

Business Strategy and the Environment, 2023
Rosamartina Schena, Angeloantonio Russo, Domenico Morrone   +2 more
exaly  

Private label positioning: Quality versus feature differentiation from the national brand

Journal of Retailing, 2006
Anne T Coughlan
exaly  

Trust transfer, price fairness and brand loyalty: the moderating influence of private label product type

International Journal of Retail and Distribution Management, 2022
exaly  

Taking the label out of private label: An investigation if the private label brand affects the consumers’ willingness to pay

2014
MSc in Marketing and ...
openaire   +1 more source

Influence of iconic, indexical cues, and brand schematicity on perceived authenticity dimensions of private-label brands

Journal of Retailing and Consumer Services, 2018
Alain Jolibert
exaly  

The role of private label tiers and private label naming strategies in the relationship between private label brand equity and store loyalty

Journal of Product and Brand Management, 2019
Maria Nieves VillaseÑor Roman, Natalia Rubio   +1 more
exaly  

Consumer Misinformation and the Brand Premium: A Private Label Blind Taste Test

Marketing Science, 2020
Robert Evan Sanders, Jean-Pierre Dube
exaly  

Private label brands: major perspective of two customer-based brand equity models

International Review of Retail, Distribution and Consumer Research, 2014
Cristina Calvo-Porral, Jean-Pierre Lévy-Mangin   +1 more
exaly  

Brands and Private Labels

Effective Executive, 2008
openaire   +1 more source

Trust transfer from manufacturer to private label brand: The moderating role of grocery store format

Journal of Retailing and Consumer Services, 2020
exaly